Public Relations Management Articles
131 Articles FoundA Great Way to Illustrate Brand Equities
It''s been a great week at DPK Public Relations, partly because we had a big success on behalf of client Pinchak & Associates (www.apimmigration.com), a Houston law firm that concentrates on business immigration law. We worked with Principal Ann Pinchak to research ...
Tips for Appropriate 9/11 Observances
The anniversary of September 11 will trigger a range of emotions among workers and public relations practitioners should carefully consider how their companies acknowledge the lasting impact of the terrorist attacks. The National Mental Health Association suggests taking the following ...
Second Anniversary of 9/11 Can Not Be Ignored
This summer I visited Ground Zero. I was shocked to see that structures were rising out of the familiar four-story-deep hole. I have read about the smell that emanated for months and sickened many who came to the viewing platform. ...
Employees Are Your Most Important Public
During this time of tight budgets, many employers have dramatically reduced their internal communications initiatives. A recent study indicates they may be making a mistake. The Corporate Credibility and Employee Communications Survey, published by the Society for Human Resource Management, ...
Five Points to Supercharge Your Story
Too often, organizations fail to examine carefully whether what they are promoting is newsworthy before kicking a publicity effort into high gear. The result frequently is disenchantment with public relations as a method of building awareness and demand. But media relations can ...
CORPORATE COMMUNICATIONS: Nike Supreme Court Case Deserves Attention
Can you imagine a day when virtually every word communicated on behalf of your organization could be subject to legal review of its accuracy? Depending on how the U.S. Supreme Court rules in Nike Inc. v. Kasky, everything we do ...
Holidays Offer Great PR Opportunities
Holidays offer great opportunities for your organization to work with the media to get your messages out. First, the news business doesn't rest on a holiday. It might be a sleepy, peaceful day, but that news hole still needs to ...
A Speech that Shapes Our Lives Nearly 50 Years Later: "I Have a Dream"
No single speech during the 20th Century shaped the lives of 21st Century Americans as did the "I Have a Dream" speech on August 28, 1963. It is great to be able to share it with you -- both the video ...
Online Video is a Powerful Brand Building Tool
At DPK Public Relations we have gradually been adding more tools to our arsenal and wanted to share some of the results with you. When I started in public relations with Ketchum Public Relations Worldwide in Pittsburgh in the mid-1990s, ...
A Changed PR Landscape
The practice of public relations has dramatically changed. It is imperative that organizations change the way they communicate and resist the forces that encourage you to continue the way you have always done things because it is the way you ...