Call us Today at 1-800-596-8708

Public Relations Management Articles

Search by:
156 Articles Found

Time To Think About The Unthinkable Crisis

As we mark the third anniversary of 9-11, the push for viable crisis communications plans and disaster recovery plans are no longer considered top priorities for many organizations. Unfortunately the timing could not be worse. In this article, Dan Keeney, ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
Email:
Category: public relations | Sub Category:

The Top 10 Basics of Media Interview Preparation

In this article, DPK Public Relations offers 10 basic steps to ensure your spokesperson never gets blindsided by interview questions that were not anticipated. Find out why many organizations hire DPK Public Relations to provide media interview skills training to ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
Email:
Category: public relations | Sub Category:

OP-ED CASE STUDY: THE VALUE OF VISAS

This project earned the Silver Excalibur Award in the Media Relations - Op-ed/Bylined Article category from the Houston Chapter of the Public Relations Society of America.
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
Email:
Category: public relations | Sub Category:

PUBLIC RELATIONS WRITING: 10 Tips to Writing a Winning News Release

Have a news release to write? Dan Keeney has some helpful tips to consider that may make you think twice about whether a news release is really the appropriate method of communicating with your target audience.
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
Email:
Category: public relations | Sub Category:

Zen and the Art of Speaking

I recently connected with Sandra Zimmer of The Self-Expression Center and her approach to preparing a spokesperson immediately reminded me of basketball coach Phil Jackson's philosophy of heightening a person's consciousness in order to improve performance. I wanted to share ...
Author: Sandra Zimmer
Phone: (281) 293-7070
Email:
Category: public relations | Sub Category:

Mobilizing grassroots support: alternatives to template material

This article, originally published in the July 2004 issue of Public Relations Tactics, explores the issue of encouraging grassroots advocates to seek media placement of previously published materials.
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
Email:
Category: public relations | Sub Category:

Media Relations: DPK Public Relations Says Use of Sample Op-Eds Must End

In the conclusion of a month-long dialogue regarding the use ot template op-eds to give voice to grassroots advocates, DPK Public Relations offers specific guidance for public relations practitioners on the subject.
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
Email:
Category: public relations | Sub Category:

MORE REACTION TO PR PLAGIARISM DISCUSSION

Darby Petri responds to the ongoing discussion regarding using template materials for public relations and grassroots initiatives, saying that it diminishes the effectiveness of an outreach effort because of it lack of authenticity.
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
Email:
Category: public relations | Sub Category:

REACTION TO OP-ED WHITEPAPER ON PLAGIARISM ROLLS IN

Public relations experts are responding to the recent article that blew a hole in the common practice of developing and disseminating template materials for grassroots operatives and supporters. Read on....
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
Email:
Website:wolves.typepad.com/wolves/
Category: public relations | Sub Category:

Ethics: Template Op-Eds Under Fire

The recent "outing" of several university professors who agreed to allow an op-ed to be submitted to various publications under their respective by-lines is calling into question the common public relations tactic of creating template materials for grassroots advocacy.
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
Email:
Category: public relations | Sub Category: