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151 Articles Found

Mobilizing grassroots support: alternatives to template material

This article, originally published in the July 2004 issue of Public Relations Tactics, explores the issue of encouraging grassroots advocates to seek media placement of previously published materials.
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
Email:
Category: public relations | Sub Category:

Media Relations: DPK Public Relations Says Use of Sample Op-Eds Must End

In the conclusion of a month-long dialogue regarding the use ot template op-eds to give voice to grassroots advocates, DPK Public Relations offers specific guidance for public relations practitioners on the subject.
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
Email:
Category: public relations | Sub Category:

MORE REACTION TO PR PLAGIARISM DISCUSSION

Darby Petri responds to the ongoing discussion regarding using template materials for public relations and grassroots initiatives, saying that it diminishes the effectiveness of an outreach effort because of it lack of authenticity.
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
Email:
Category: public relations | Sub Category:

REACTION TO OP-ED WHITEPAPER ON PLAGIARISM ROLLS IN

Public relations experts are responding to the recent article that blew a hole in the common practice of developing and disseminating template materials for grassroots operatives and supporters. Read on....
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
Email:
Website:wolves.typepad.com/wolves/
Category: public relations | Sub Category:

Ethics: Template Op-Eds Under Fire

The recent "outing" of several university professors who agreed to allow an op-ed to be submitted to various publications under their respective by-lines is calling into question the common public relations tactic of creating template materials for grassroots advocacy.
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
Email:
Category: public relations | Sub Category:

Clear Message Improves Chance of Positive Coverage

DPK Public Relations recently worked with Schipul - The Web Marketing Company (the team that built and help manage this site) to secure a positive profile in the Houston Business Journal. Dan Keeney explains how your organization can maximize the ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
Email:
Category: public relations | Sub Category:

Public Relations Seeks New Brand of Self Image (originally published in the Houston Business Journal on March 12, 2004)

This op-ed discusses the recent attacks on the public relations profession and explains the role public relations can play in helping organizations build meaningful bonds with their communities.
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
Email:
Category: public relations | Sub Category:

CRISIS COMMUNICATIONS: Press ambushes CU football coach

This article, written by Dave Kopel and published by the Rocky Mountain News details how journalists twisted the words of University of Colorado football coach Gary Barnett during the crisis over sexual misconduct among CU''s players. It is a terrific ...
Author: Dave Kopel
Phone: (303) 892-5000
Email:
Category: public relations | Sub Category:

Attacks on corporate speech may make corporate communicators more valuable (originally published in Public Relations Tactics, November 2003)

This article, originally published in the November 2003 issue of Public Relations Tactics, outlines the potential implications of activists lawsuits aimed at limiting corporate speech.
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
Email:
Website:www.prsa.org
Category: public relations | Sub Category:

A Great Way to Illustrate Brand Equities

It''s been a great week at DPK Public Relations, partly because we had a big success on behalf of client Pinchak & Associates (www.apimmigration.com), a Houston law firm that concentrates on business immigration law. We worked with Principal Ann Pinchak to research ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
Email:
Category: public relations | Sub Category: