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DPK Public Relations Guides International Recall

The Bumbo Baby Seat recall, guided by DPK Public Relations, is getting some attention. The focus of the public relations response was on protecting the safety of children whose parents may have been unknowingly putting them at risk of a fall. The public education campaign positioned the company as a caring and responsive corporate citizen.


DPK Public Relations President Quoted in Reuters Article on Blackstone CEO

The audacious lifestyle and otherworldly compensation of the CEO of Blackstone Group is prompting a fair amount of criticism and scrutiny. DPK Public Relations'' President, Dan Keeney, was interview for the following story from Reuters about the backlash: Blackstone CEO''s high profile sparks backlashNEW YORK (Reuters) - If private equity firms had aimed to steer clear of political controversy heading into an election year, the message may have been lost on Stephen Schwarzman. The CEO and co-founder of Blackstone Group this week became a lightning rod for criticism over perceptions that he makes too much money and leads an overly lavish lifestyle. Blackstone revealed his stake in the firm could be worth $7.73 billion after its initial public offering this month and that he will get a one-off payout of up to $677.2 million. One of his private staff also exposed …


The Fundamentals of Crisis Communications

Below is a description of the fundamental elements of crisis communications. If you believe this can be improved, we invite you to comment on it by posting your thoughts below. Crisis communications at its most basic level consists of three elements: crisis planning, crisis response and crisis recovery. Crisis planning is the work done to define what constitutes a crisis for the organization, identify vulnerabilities -- both likely and less-than-likely, assign responsibilities, prepare a spokesperson with media training, practice periodically and prepare standby materials as appropriate. I've seen organizations spend tens of thousands of dollars on the development of a crisis communications plan the size of a phone book and I've seen others create a perfectly functional crisis plan on the back and front a business card. The important thing is the thinking that goes into the process and the commitment to …


Top 10 #CrisisPR Lessons Learned from Natural Disasters

Hurricane Katrina and Hurricane Rita have provided a rare opportunity for all organizations to learn from the experiences of others as they responded to extraordinary circumstances. These 10 principals can serve as a checklist for crisis response or as guiding principles for your organization''s crisis communications philosophy.