Public Relations Management Articles
34 Articles FoundIs this a "desperate time" for journalists?
Washington Post staff writer Howard Kurtz has suggested that the journalism profession has been demoralized by developments surrounding anonymous sources, accusations of plagiarism and other high profile misdeeds. For organizations and their public relations counselors interested in communicating powerful messages ...
Publicity Stunts Can Get Sticky
You have to wonder about the public relations geniuses at Deutsch Advertising who came up with the idea of trying to break the world record for the largest popsickle in the middle of summer in Manhattan. It ended with the ...
PR Survey 2005 Released: P2P Top Trend in Public Relations
PR Opinions has released its 2005 PR Opinions Survey. The sample of 122 respondents offers a good glimpse into the attitudes and beliefs of the Web-savvy blog reading contintingent of the public relations community. The fact that he generated 100 ...
DPK Public Relations Client Featured in Houston Business Journal
DPK Public Relations client Energy Maintenance Services Group I, LLC (EMS Group) was featured in the recent Houston Business Journal article "Power Play," published on March 18, 2005 (under Strategies - Information for Emerging Companies). Click here to read the article. If DPK ...
When the CEO is on the record: Media coaches offer advice on how to avoid verbal missteps
In this article on the subject of media interview training, published on February 12, 2005 in Canada''s National Post, DPK Public Relations'' Dan Keeney, APR, advocates being prepared and taking control. Reporter Gigi Suhanic reports that what a chief executive ...
Your Bill of Rights During the Interview
Everything from free speech to owning property is protected by the Bill of Rights. That doesn''t mean there aren''t limits to every right. Same goes in the constant give and take that goes on around the clock between sources and ...
Case Study: Tobacco Free Coalition of Oregon
It seems like a long time ago, but it has been less than a decade since tobacco executives testified to Congress insisting they didn't know nicotine is addictive. In the mid- and late-1990s, Dan was on the team that exposed ...
The Top 10 Basics of Media Interview Preparation
In this article, DPK Public Relations offers 10 basic steps to ensure your spokesperson never gets blindsided by interview questions that were not anticipated. Find out why many organizations hire DPK Public Relations to provide media interview skills training to ...
Zen and the Art of Speaking
I recently connected with Sandra Zimmer of The Self-Expression Center and her approach to preparing a spokesperson immediately reminded me of basketball coach Phil Jackson's philosophy of heightening a person's consciousness in order to improve performance. I wanted to share ...
Media Relations: DPK Public Relations Says Use of Sample Op-Eds Must End
In the conclusion of a month-long dialogue regarding the use ot template op-eds to give voice to grassroots advocates, DPK Public Relations offers specific guidance for public relations practitioners on the subject.