Public Relations Management Articles
34 Articles FoundClear Message Improves Chance of Positive Coverage
DPK Public Relations recently worked with Schipul - The Web Marketing Company (the team that built and help manage this site) to secure a positive profile in the Houston Business Journal. Dan Keeney explains how your organization can maximize the ...
Message Not Important? Don''t Believe It!
Is it appropriate to apply a frequently cited study out of UCLA regarding the relative importance of a person''s message to presentation skills and media interview skills? This article examines why it may not be.
Act Now to Strengthen Relationships with Journalists
To enhance the quality of coverage you earn, you can make efforts to build credibility and trust with journalists. A good reputation among journalists is earned through consistently offering an interesting point of view, having a great deal of energy and enthusiasm and ...
Tips for Anyone Going On-Camera
If Andy Warhol was right and "in the future everybody will be world famous for 15 minutes," you want to be prepared beforehand in order to prevent becoming infamous. These 10 tips will help get you ready before the cameras turn toward ...