Public Relations Management Articles
53 Articles FoundDPK Public Relations President Quoted in Reuters Article on Blackstone CEO
The audacious lifestyle and otherworldly compensation of the CEO of Blackstone Group is prompting a fair amount of criticism and scrutiny. DPK Public Relations'' President, Dan Keeney, was interview for the following story from Reuters about the backlash: Blackstone CEO''s ...
Reputation Management for Paris Hilton?
If you were calling the shots in Paris Hilton''s inner circle, how would you manage her re-emergence as a cultural icon? This is your opportunity to tell the heiress what to do and describe how you will make her do ...
DPKpedia: The Fundamentals of Crisis Communications
Below is a description of the fundamental elements of crisis communications. If you believe this can be improved, we invite you to comment on it by posting your thoughts below. Crisis communications at its most basic level consists of three elements: crisis ...
Super Advertising Uses Public Relations to Maximize Impact and Make a Personal Connection
I like to get out of the house on Super Sunday to see the ads and to get a sense of what really captures the imagination of the audience despite all the noise and distractions. However, in an age when ...
Southwest grieves Midway tragedy; Experts say airline''s culture is a strength in this situation
After watching Southwest Airlines emerge largely unscathed from its first fatal plane accident, DPK Public Relations asks the question: do you think your organization has established the reservoir of goodwill necessary to weather this type of intense public scrutiny?
Not Too Late For Companies To Repair Employee Relationships
The International Association of Business Communicators (IABC) Research Foundation''s report, "Best Practices in Employee Communication: A Study of Global Challenges and Approaches," points to severe gaps in employee communications. But you can make a difference.
DPK Public Relations Client Featured in Houston Business Journal
DPK Public Relations client Energy Maintenance Services Group I, LLC (EMS Group) was featured in the recent Houston Business Journal article "Power Play," published on March 18, 2005 (under Strategies - Information for Emerging Companies). Click here to read the article. If DPK ...
PUBLIC RELATIONS WRITING: 10 Tips to Writing a Winning News Release
Have a news release to write? Dan Keeney has some helpful tips to consider that may make you think twice about whether a news release is really the appropriate method of communicating with your target audience.
Act Now to Strengthen Relationships with Journalists
To enhance the quality of coverage you earn, you can make efforts to build credibility and trust with journalists. A good reputation among journalists is earned through consistently offering an interesting point of view, having a great deal of energy and enthusiasm and ...
Tragedy Serves as Warning and Opportunity
When Salvador Tapia, a disgruntled former employee walked into the Chicago wharehouse where he worked until six months before and killed six former co-workers, we all were reminded how a crisis can hit any organization at any time. As is frequently the case, this ...