Public Relations Management Articles
131 Articles FoundClear Message Improves Chance of Positive Coverage
DPK Public Relations recently worked with Schipul - The Web Marketing Company (the team that built and help manage this site) to secure a positive profile in the Houston Business Journal. Dan Keeney explains how your organization can maximize the ...
CRISIS COMMUNICATIONS: Press ambushes CU football coach
This article, written by Dave Kopel and published by the Rocky Mountain News details how journalists twisted the words of University of Colorado football coach Gary Barnett during the crisis over sexual misconduct among CU''s players. It is a terrific ...
Public Relations Seeks New Brand of Self Image (originally published in the Houston Business Journal on March 12, 2004)
This op-ed discusses the recent attacks on the public relations profession and explains the role public relations can play in helping organizations build meaningful bonds with their communities.
Attacks on corporate speech may make corporate communicators more valuable (originally published in Public Relations Tactics, November 2003)
This article, originally published in the November 2003 issue of Public Relations Tactics, outlines the potential implications of activists lawsuits aimed at limiting corporate speech.
Message Not Important? Don''t Believe It!
Is it appropriate to apply a frequently cited study out of UCLA regarding the relative importance of a person''s message to presentation skills and media interview skills? This article examines why it may not be.
Act Now to Strengthen Relationships with Journalists
To enhance the quality of coverage you earn, you can make efforts to build credibility and trust with journalists. A good reputation among journalists is earned through consistently offering an interesting point of view, having a great deal of energy and enthusiasm and ...
Grab 'em by the throat by listening first
If you’re like most business communicators, you are sending too many messages, you’re saying the wrong things and you’re reaching the wrong people. Too many companies confuse dissemination with communication. They crank out a steady stream of words and ...
Public Relations Results Can Be Measured
One of the great myths about public relations is that measuring our results is difficult at best. The root of the myth is the misunderstanding that the primary result of PR activities is the publicity we generate. While publicity can ...
Tragedy Serves as Warning and Opportunity
When Salvador Tapia, a disgruntled former employee walked into the Chicago wharehouse where he worked until six months before and killed six former co-workers, we all were reminded how a crisis can hit any organization at any time. As is frequently the case, this ...
Tips for Anyone Going On-Camera
If Andy Warhol was right and "in the future everybody will be world famous for 15 minutes," you want to be prepared beforehand in order to prevent becoming infamous. These 10 tips will help get you ready before the cameras turn toward ...