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Media Training Fundamentals: Don't Name the Competition

Don't Give Your Competitor the Valuable Publicity You Earned. Keep It for Yourself! When we conduct mock interviews during a media training session, we often ask interview subjects to name two or three competitors who they admire. There are numerous ...
Author: Daniel Keeney
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PR Reality Check: Is Trump Killing Media Training?

Is the candidate re-writing the rules or simply a celebrity getting special treatment? For weeks we have been trying to understand the implications -- if there are any -- of the phenomenon of Donald Trump's success to date in his ...
Author: Daniel Keeney
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Is Content Marketing the Same as Public Relations?

Survey Suggests PR's Post-Media-Meltdown Evolution is Accelerating I have to admit, I’m not wild about the name chosen by Marketwired for its survey examining the continuing shifts in public relations. Floating the question, "Are You a #ContentMachine?" is unsettling, especially ...
Author: Daniel Keeney
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Top 10 Tips for Winning Your Next News Interview

Succeeding in news interviews comes down to preparation, practice and performance I was surprised when I reviewed the Google Analytics report for this site that an article I posted more than nine years ago, "Top 10 Tips for Preparing for ...
Author: Daniel Keeney
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Ten Crisis Communications Lessons Learned from Natural Disasters

Hurricane Katrina and Hurricane Rita have provided a rare opportunity for all organizations to learn from the experiences of others as they responded to extraordinary circumstances. These 10 principals can serve as a checklist for crisis response or as guiding ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
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How to Make Messages Memorable

Want to be unforgettable? Start by dumping all but three or four key messages. An inconvenient truth that constrains the success of every spokesperson is the limited ability of the audience to remember. Humans do a lot of things well, ...
Author: Daniel Keeney
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How to Fix Four Common Public Speaking Mistakes

In our public speaking workshops, I will often tell participants that I don’t want them to be fake or act like the presenter they wish they were. Audiences want authenticity. They want the real you. But they also want to ...
Author: Daniel Keeney
Phone: (800) 596-8708
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How to Accelerate Your Business Strategy with PR

Don't Think of Media Coverage as the Result - The Result is What Happens Because of the Coverage Check out this recent coverage in TechTarget secured for client Aldridge, a leading IT services provider with offices throughout the major metropolitan ...
Author: Daniel Keeney
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DPK Public Relations Founder Discusses Crisis Planning

Oregon Communicators Learn About Fundamentals of Crisis Communications DPK Public Relations Founder Daniel Keeney, APR was proud to present at the Spring Conference of the Healthcare Communicators of Oregon last week on the subject of Crisis Communications Planning. He discussed ...
Author: Daniel Keeney
Phone: (800) 596-8708
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The Power of 1 Voice: Everyone Is a Spokesperson

This article was originally published in the March 2015 edition of Public Relations Tactics, a publication of the Public Relations Society of America. See the original published article by clicking here (subscription required).  On Thanksgiving evening, I watched shoppers hold their ...
Author: Daniel Keeney
Phone: (214) 432-7556
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