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165 Articles Found

DPK Public Relations Reflects on 13th Anniversary

Many Thanks to Clients, Extended Team Members and Friends for a Very Lucky 13! Looking back on our first 13 years in business, it is amazing to reflect on the change in what we do. When we first hung a ...
Author: Daniel Keeney
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The Fundamentals of Public Speaking: Purposeful Hand Gestures

Big purposeful gestures help you stand out and are immediately memorable It has been five years since we posted the article, "Fundamentals of Public Speaking: Using Nonverbal Cues," so it is overdue for us to drill a little deeper into ...
Author: Daniel Keeney
Phone: (800) 596-8708
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The 10 Best Reminders for Successful TV Interviews

Define what a successful TV interview would look like and build from there We were surprised to find that an article we wrote 10 years ago on the subject of how to effectively prepare for TV interviews had recently risen ...
Author: Daniel Keeney
Phone: (800) 596-8708
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Align How You Communicate with How You Want to be Interpreted

Preparation and Practice Ensure Your Public Speaking Performance is Powerful! Every aspect of a presentation should be planned and rehearsed. We call this preparation and practice -- two of the "3 Ps". The third "P" is performance, the realization you ...
Author: Daniel Keeney
Phone: (800) 596-8708
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Media Training Fundamentals: Don't Name the Competition

Don't Give Your Competitor the Valuable Publicity You Earned. Keep It for Yourself! When we conduct mock interviews during a media training session, we often ask interview subjects to name two or three competitors who they admire. There are numerous ...
Author: Daniel Keeney
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PR Reality Check: Is Trump Killing Media Training?

Is the candidate re-writing the rules or simply a celebrity getting special treatment? For weeks we have been trying to understand the implications -- if there are any -- of the phenomenon of Donald Trump's success to date in his ...
Author: Daniel Keeney
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Is Content Marketing the Same as Public Relations?

Survey Suggests PR's Post-Media-Meltdown Evolution is Accelerating I have to admit, I’m not wild about the name chosen by Marketwired for its survey examining the continuing shifts in public relations. Floating the question, "Are You a #ContentMachine?" is unsettling, especially ...
Author: Daniel Keeney
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Top 10 Tips for Winning Your Next News Interview

Succeeding in news interviews comes down to preparation, practice and performance I was surprised when I reviewed the Google Analytics report for this site that an article I posted more than nine years ago, "Top 10 Tips for Preparing for ...
Author: Daniel Keeney
Phone: (800) 596-8708
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Ten Crisis Communications Lessons Learned from Natural Disasters

Hurricane Katrina and Hurricane Rita have provided a rare opportunity for all organizations to learn from the experiences of others as they responded to extraordinary circumstances. These 10 principals can serve as a checklist for crisis response or as guiding ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
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How to Make Messages Memorable

Want to be unforgettable? Start by dumping all but three or four key messages. An inconvenient truth that constrains the success of every spokesperson is the limited ability of the audience to remember. Humans do a lot of things well, ...
Author: Daniel Keeney
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