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The Power of 1 Voice: Everyone Is a Spokesperson

This article was originally published in the March 2015 edition of Public Relations Tactics, a publication of the Public Relations Society of America. See the original published article by clicking here (subscription required).  On Thanksgiving evening, I watched shoppers hold their ...
Author: Daniel Keeney
Phone: (214) 432-7556
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DPK Public Relations Founder and President Offers Advice to Bill Cosby

"The other alternative is to call it a career and put up the going out of business sign" DPK Public Relations Founder and President Daniel Keeney, APR, is frequently called upon to comment on PR crisis response, and his recent ...
Author: Daniel Keeney
Phone: (214) 432-7556
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When Updating Crisis Plan, Consider Changing World Events

Could Your Overseas Executives be Kidnapping Targets? In anticipation of conducting crisis training for a client, we recently requested a copy of their crisis communications plan. Much to the chagrin of the company's communications leader, he provided a document that ...
Author: Daniel Keeney
Phone: (214) 432-7556
Email:

John F. Kennedy's Legacy as Communicator-in-Chief

Remembering JFK's Masterful Dealings with the Media On this 50th anniversary of the assassination of President Kennedy, there will inevitably be a lot of reflection as well as a fair amount of curiosity. I suspect that those under 35 years ...
Author: Daniel Keeney
Phone: (214) 432-7556
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Tips for Measuring the Impact of Public Relations

Social Technologies Will Not Change What PR Can Accomplish or How It Can Be Measured We recently marked our 10th year as an agency and, personally, this is my 20th year in the public relations trenches. Over that time this ...
Author: Daniel Keeney
Phone: (214) 432-7556
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Dancing at the Edge of the Off-the-Record Cliff

We always devote a portion of our Media Interview Skills Training sessions to a discussion about going “off-the-record” with journalists. Our recommendation is the same today as it was 20 years ago: there is no such thing as “off-the-record.” Think ...
Author: Daniel Keeney
Phone: (214) 432-7556
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Media Interview Fundamentals

Lessons from Our First Decade Training America's Spokespersons During our first 10 years, DPK Public Relations has been honored to train more than 1,000 spokespersons for organizations throughout Texas and across the United States. We have conducted training in top ...
Author: Daniel Keeney
Phone: (214) 432-7556
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Media Training: No Such Thing as a Private Conversation

As I watched Fed Chairman Ben Bernanke’s news conference this afternoon, I was reminded of a story that I often use as an anecdote in media training sessions. Since Mr. Bernanke is winding down his time with the Fed, I ...
Author: Daniel Keeney
Phone: (214) 432-7556
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F-35 Joint Strike Fighter Earns Kudos from British Test Pilots

DPK Public Relations is proud to work closely with Lockheed Martin in support of the F-35 Joint Strike Fighter program in recent years and we enjoy spreading the word about the jaw dropping capabilities of the plane, which is being ...
Author: Daniel Keeney
Phone: (214) 432-7556
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Media Coverage of Beer Launch Offers PR Lessons

The summer 2012 launch of client Saint Arnold Brewing Company's Divine Reserve No. 12 took on a life of its own, with news organizations competing for the inside scoop and tracking down brewers on their way to the grocery store ...
Author: Daniel Keeney
Phone: (214) 432-7556
Email: