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John F. Kennedy's Legacy as Communicator-in-Chief

Remembering JFK's Masterful Dealings with the Media On this 50th anniversary of the assassination of President Kennedy, there will inevitably be a lot of reflection as well as a fair amount of curiosity. I suspect that those under 35 years ...
Author: Daniel Keeney
Phone: (214) 432-7556
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Tips for Measuring the Impact of Public Relations

Social Technologies Will Not Change What PR Can Accomplish or How It Can Be Measured We recently marked our 10th year as an agency and, personally, this is my 20th year in the public relations trenches. Over that time this ...
Author: Daniel Keeney
Phone: (214) 432-7556
Email:

Dancing at the Edge of the Off-the-Record Cliff

We always devote a portion of our Media Interview Skills Training sessions to a discussion about going “off-the-record” with journalists. Our recommendation is the same today as it was 20 years ago: there is no such thing as “off-the-record.” Think ...
Author: Daniel Keeney
Phone: (214) 432-7556
Email:

Media Interview Fundamentals

Lessons from Our First Decade Training America's Spokespersons During our first 10 years, DPK Public Relations has been honored to train more than 1,000 spokespersons for organizations throughout Texas and across the United States. We have conducted training in top ...
Author: Daniel Keeney
Phone: (214) 432-7556
Email:

Media Training: No Such Thing as a Private Conversation

As I watched Fed Chairman Ben Bernanke’s news conference this afternoon, I was reminded of a story that I often use as an anecdote in media training sessions. Since Mr. Bernanke is winding down his time with the Fed, I ...
Author: Daniel Keeney
Phone: (214) 432-7556
Email:

F-35 Joint Strike Fighter Earns Kudos from British Test Pilots

DPK Public Relations is proud to work closely with Lockheed Martin in support of the F-35 Joint Strike Fighter program in recent years and we enjoy spreading the word about the jaw dropping capabilities of the plane, which is being ...
Author: Daniel Keeney
Phone: (214) 432-7556
Email:

Media Coverage of Beer Launch Offers PR Lessons

The summer 2012 launch of client Saint Arnold Brewing Company's Divine Reserve No. 12 took on a life of its own, with news organizations competing for the inside scoop and tracking down brewers on their way to the grocery store ...
Author: Daniel Keeney
Phone: (214) 432-7556
Email:

DPK Public Relations Builds Buzz for Beer Launch

This week's launch of Divine Reserve No. 12, the latest small batch beer from our client, Saint Arnold Brewing, offers some important PR lessons. The biggest lesson is to keep doing what you do and people will notice. Saint Arnold Divine ...
Author: Daniel Keeney
Phone: (214) 432-7556
Email:

DPK Public Relations President Provides Expert Commentary on PR Crisis Response to Colorado Theater Shooting

  With roots and many friends in Colorado, DPK Public Relations' President Dan Keeney was deeply effected by this month's tragic shooting that killed or injured dozens of men, women and children. As a graduate of the University of Colorado, ...
Author: Daniel Keeney
Phone: (214) 432-7556
Email:

Congratulations to Client NASA on the Delivery of the Orion Multi-Purpose Crew Vehicle

DPK Public Relations is proud of its long-term relationship with NASA and we extend our sincere congratulations on the milestone achieved this month: the delivery of the first space-bound Orion spacecraft, which is designed to advance human space exploration further from ...