DPK Public Relations Reflects on 13th Anniversary
Many Thanks to Clients, Extended Team Members and Friends for a Very Lucky 13! Looking back on our first 13 years in business, it is amazing to reflect on the change in what we do. When we first hung a shingle in 2003, the concept of "social media" was not well defined or understood and RIM's Blackberry was the dominant mobile device, offering a hint of what smartphones would become. That said, the writing was clearly on the wall. We were de-emphasizing traditional media relations and urging clients to incorporate interactive elements into their websites. In 2003, social networks were in their infancy, with MySpace, Friendster and Linkedin all launching in 2002-2003. For us at DPK Public Relations and other public relations counselors, this was a period of experimentation. I remember Web marketing expert and client Ed Schipul speaking to …