Public Relations Management Articles
131 Articles FoundWhy Apologies Are A Crisis Communications Staple
Apologizing is a powerful communications tool, but for various reasons it is one that is increasingly neglected by CEOs. This article describes how owning up to a misstep can effectively frame the issue, putting parameters around it and defining it. ...
DPK Public Relations Salutes the Late Ron Stone, Respected News Anchor
Longtime television newsman Ron Stone died Tuesday at his home. Stone, who was diagnosed last year with prostate cancer, was 72. His signoff, as delivered across four decades on KHOU (Channel 11) and KPRC (Channel 2), was "Good night, neighbors," ...
Study Questions a Fundamental of Public Speaking Training
People seek public speaking training to be smooth, professional presenters. But a new study reports speakers who are not smooth can actually be better at delivering their points. DPK Public Relations examines what the study really found and how presenters ...
The Future of Reputation Available for Free Download
The full text of the book, "The Future of Reputation," has been posted online for free -- and legal -- download. The book, which turns a critical eye on the damage that can be done through gossip and rumor on ...
DPK Public Relations Guides International Recall
The Bumbo Baby Seat recall, guided by DPK Public Relations, is getting some attention. The focus of the public relations response was on protecting the safety of children whose parents may have been unknowingly putting them at risk of a ...
Case Study: Issues Management Keeps Potential Crisis Quiet
When a high-profile company faced the possibility of an ugly lawsuit that threatened to drag its good name through the mud, they contacted DPK Public Relations. The issue revolved around threats by a former employee to file a complaint with ...
Survey Answers the Question: What Is Public Relations?
Despite overwhelming evidence that the mainstream media's influence is sliding, corporate America continues to focus its public relations dollars on media relations activities. This is a key finding of the 2008 PRWeek/MS&L Marketing Management Survey published this week by PRWeek.
DPK Public Relations Client, Saint Arnold Brewing, Featured on KTRK TV
How can your organization turn all the media's attention on the economy and possible recession into positive attention for you? In this article, we explain the importance of staying flexible to capitalize on changing circumstances.
Is Social Media Changing Public Relations?
A recent interview in FORUM, the quarterly newspaper of the Public Relations Student Society of America, explored Social Media's impact on public relations. The rise of online resources that enable and encourage the "audience" to contribute to the exchange of ...
Media Training Fundamental: Reporters Are Always Working
What is the role of a reporter and to whom is that reporter responsible? This is a question we tackle in most media training sessions because DPK Public Relations believes it is important for your spokespersons to understand the environment ...