Group:
2 Articles Found

Take Immediate Action to Strengthen Your Connections with Journalists

Traditional media coverage may be less important today than a decade ago, but it can still be an important part of an organization’s communications strategy. If you aim to elevate the quality and tone of media coverage you receive, proactive steps to foster credibility and trust with journalists are essential.


Media Training Fundamental: Reporters Are Always Working

What is the role of a reporter and to whom is that reporter responsible? This is a question we tackle in most media training sessions because DPK Public Relations believes it is important for your spokespersons to understand the environment in which they will be attempting to deliver their messages.