Group:
66 Articles Found

Essential Tips for On-Camera Appearances

Whether or not you believe that Andy Warhol predicted, "in the future, everybody will be world-famous for 15 minutes" (The Smithsonian says it's probably not true), you'll want to seize the moment when TV news comes calling. These nine PR tips will ensure you make everyone proud. 1. Maintain Eye Contact When in a face-to-face interview, focus on the person asking questions, not the camera. In remote interviews, keep unwavering eye contact with the camera lens.When pausing to collect your thoughts, look down rather than up to avoid misinterpretation. 2. Present Your Best Self Even in virtual meetings through platforms like Zoom or Teams, your appearance and surroundings are pivotal. Position your camera at eye level for a flattering perspective. Dress appropriately and run a comb or brush through your hair. The world doesn't need another Sam Bankman-Fried! Opt for …


How to Measure Public Relations Success

Don't let myths cloud your understanding of PR measurement. Instead, leverage PR as a powerful tool to drive your organization's success. Public relations is often shrouded in the myth that measuring outcomes is elusive if not impossible. This misconception stems from the belief that the primary result of PR activities is the mere generation of publicity. While publicity indeed provides value, its true significance is unlocked when it aligns seamlessly with your organization's overarching strategies and business objectives. It's imperative for organizations to hold their public relations initiatives accountable for achieving well-defined and quantifiable goals that truly matter. In many instances, the same metrics used to gauge the effectiveness of advertising can be applied to evaluate the impact of PR. Public relations outcomes typically fall into three distinct categories. We can educate. We can persuade. And we can mobilize. Put …


Six Tips to Ensure Your Communications Resonate

It's common for corporate communications to inundate their audiences with countless messages, often saying the wrong things to the wrong people.


The Power of Message and Delivery: Crafting Impactful Presentations and Interviews

What is the relative importance of presentation and interview content -- the words spoken -- versus the way the information is presented -- such as tone of voice and nonverbal cues? This article closely examines this question, separating fact from fiction.


Response to Wuhan Coronavirus: Another PR Fail or Chance to Shine?

While a lot of attention has understandably been focused on the Senate Impeachment Trial of President Trump, we learned that the U.S. Centers for Disease Control confirmed the first case of the novel Wuhan coronavirus. The patient involved was described as having a history of traveling to China and started to show symptoms four days after arriving from China in the U.S. Images of health workers in full protective gear and the announcement that travelers from Wuhan – a city of 11 million people – to the U.S. will be required to undergo health screenings immediately brought back memories of the Ebola outbreak in Dallas in the fall of 2014. As The Dallas Morning News reported, in the story, ‘Looking back, Dallas Ebola crisis showed cost of fear, value of leadership,’ “We learned that the buffering protection of the two …


Helping Smart People Make Complicated Information Relatable

Best of Silver Anvil Winning Program Builds Support for Human Space Exploration DPK Public Relations has a long relationship with NASA - Johnson Space Center that goes back to the Space Shuttle era, and we were proud to assist the Human Research Program's efforts to communicate about the science behind Astronaut Scott Kelly's Year in Space. The concept was simple: Kelly is an identical twin, so NASA seized the opportunity to monitor the impact of this prolonged exposure to zero gravity and compare those physiological and psychological measurements with those of his brother, Mark Kelly, who also is an astronaut. The challenge for any organization involved in science, technology or medicine -- or really anything that is complex -- is getting the smart people who are involved comfortable speaking in plane English about it. Making complicated information relatable isn't something …


Five Crisis Communications Fundamentals Every Organization Needs to Know

Access to Accurate Information Will Help Decision Makers Stop a Crisis Plenty has been written about how digital media has changed crisis communications. That makes sense, because the pace of scrutiny has accelerated with everyone carrying devices that can instantly broadcast video to a worldwide audience. What’s more, digital media creates a platform for people to express outrage, and that backlash can really sting. That said, the core fundamentals of crisis communications remain unchanged from when I entered public relations more than 20 years ago – and they go back a lot further than that.  Crisis communications is sometimes portrayed as a way to deflect responsibility or explain away a problem. In reality, crisis PR’s most important role is to aid in stopping human suffering and the potential for harm to the community as quickly as possible.  Crisis communications does …


Best of Silver Anvil 2017 Goes to Client NASA Johnson Space Center

NASA's One-Year Mission Earns PRSA's Highest Honor Congratulations to our client, NASA Johnson Space Center, for winning the 2017 Best of Silver Anvil Award. The agency's program, "Year in Space: Communicating NASA's Historic One-Year Mission from Space to Ground," won the Silver Anvil in the Integrated Communications category and a second Silver Anvil for Reputation Management. It was judged to be the best of all this year's Silver Anvil winners. DPK Public Relations is proud to have assisted with spokesperson preparation connected to NASA's historic one-year mission. We worked closely NASA's Human Research Program in the year leading up to the mission to hone messages and refine storytelling strategies. We later media trained many of the scientists and researchers involved in the mission. NASA Johnson Space Center's integrated communications campaign showcased diverse activities aboard the International Space Station and collaborated …


Founder Daniel Keeney, APR Quoted in Washington Post

DPK Public Relations Founder Daniel Keeney, APR was cited as a crisis communications expert in a Washington Post story about how businesses can navigate through an online attack. The story, "A company under Trump attack makes a bold move: It repeatedly ignores him," by Danielle Paquette examines how Rexnord Corp. handled a series of tweets from the President that sought to shame the company for its decision to move manufacturing work from Indiana to Mexico eliminating 350 jobs. For its part, Rexnord privately explained its rationale for the move to its union but has kept a very low public profile -- even when faced with blistering criticism from the President. In fact, a review of news coverage in the days and weeks after the plant closure news went public shows Rexnord officials declined to comment again and again. As often …


The Top 5 Benefits of PR Crisis Planning

Crisis Planning Can Reduce Crisis Risk and Speed Up Crisis Response Kudos to Jill Odom, editor for the trade publication, Total Landscape Care, for this week's story, "Expecting the unexpected: Managing a public relations crisis." Odom makes the case that every business -- even small businesses -- are at risk of a crisis and need a crisis response plan just in case. The article is worth reviewing and it prompted us at DPK Public Relations to catalogue a few of the biggest benefits we have observed businesses enjoying as a result of going through the crisis planning process. Here are the top five benefits of developing a crisis response plan: 1. The mere act of creating a crisis plan often establishes heightened awareness of crisis risks throughout the organization. By identifying and prioritizing the events that could threaten normal business …