Public Relations Management Articles
38 Articles FoundThe Future of Reputation Available for Free Download
The full text of the book, "The Future of Reputation," has been posted online for free -- and legal -- download. The book, which turns a critical eye on the damage that can be done through gossip and rumor on ...
Case Study: Issues Management Keeps Potential Crisis Quiet
When a high-profile company faced the possibility of an ugly lawsuit that threatened to drag its good name through the mud, they contacted DPK Public Relations. The issue revolved around threats by a former employee to file a complaint with ...
Survey Answers the Question: What Is Public Relations?
Despite overwhelming evidence that the mainstream media's influence is sliding, corporate America continues to focus its public relations dollars on media relations activities. This is a key finding of the 2008 PRWeek/MS&L Marketing Management Survey published this week by PRWeek.
Fundamentals for Fixing Negative News Coverage
Mark Twain once said something like, "Never get in a fight with someone who buys ink by the barrell," and I have periodically repeated that advice to clients licking their wounds from negative media coverage. Here's an interesting study of ...
Is your workplace prepared? Reflections on the Virginia Tech tragedy
Our thoughts and prayers go out to the Virginia Tech community in this time of mourning and reflection. Look closely and all of us can find small nuggets of wisdom that can help our organizations. The fact is that this ...
DPK Public Relations featured in Brandweek article regarding food industry response to E. coli outbreaks
The March 5th issue of Brandweek looks at how various food companies have responded to E.coli outbreaks that threaten their respective reputations and strain consumer trust. It includes comments from DPK Public Relations'' President Dan Keeney.
Harvard Business Review Examines "Reputation and Its Risks"
An article in the February edition of Harvard Business Review, "Reputation and Its Risks," points to three situations that put reputation at risk: reputation-reality gap, changing beliefs and expectations, and weak internal coordination. This article offers a summary.
DPKpedia: Definition of Reputation Management
Reputation management examines perceptions of an organization and works to align organizational behavior with public demands and expectations. In some cases, the two already are aligned but there is a lack of understanding or awareness of it. In other cases, ...
DPKpedia: The Fundamentals of Crisis Communications
Below is a description of the fundamental elements of crisis communications. If you believe this can be improved, we invite you to comment on it by posting your thoughts below. Crisis communications at its most basic level consists of three elements: crisis ...
Southwest grieves Midway tragedy; Experts say airline''s culture is a strength in this situation
After watching Southwest Airlines emerge largely unscathed from its first fatal plane accident, DPK Public Relations asks the question: do you think your organization has established the reservoir of goodwill necessary to weather this type of intense public scrutiny?