Public Relations Management Articles
20 Articles FoundOutcome of Chilean Mine Collapse Proves Effectiveness of Media Training
I am not sure how I missed this story when it first happened, but it is worth recapping even if the event happened a couple weeks ago. Those Chilean miners who once were trapped underground and now are hobnobbing with ...
Lance Armstrong illustrates how to handle difficult journalists
As you might understand, Lance Armstrong doesn't like to be called "a cancer," so when a journalist who did just that in the past tried to pin him down at a news conference, Lance was none too pleased. It is ...
Media Training Fundamental: Reporters Are Always Working
What is the role of a reporter and to whom is that reporter responsible? This is a question we tackle in most media training sessions because DPK Public Relations believes it is important for your spokespersons to understand the environment ...
DPK Public Relations Client, Saint Arnold Brewing, Featured on KTRK TV
How can your organization turn all the media's attention on the economy and possible recession into positive attention for you? In this article, we explain the importance of staying flexible to capitalize on changing circumstances.
The Value of On-Camera Media Interview Skills Training
We strongly recommend using a camera in media interview skills training sessions Because when it the total package – body language, facial expression, voice inflections and the tone and power of the voice all interact. The best way to expose ...
So What Do YOU Think of Journalists?
DPK Public Relations President Dan Keeney relates the story of being confronted by a journalist who disagreed with his unflattering portrayal of those in the fourth estate. He explains that rather than obsess about the media, spokespersons need to focus ...
DPK Public Relations President Comments on Michael Vick Apology in Esquire
Dan Keeney of DPK Public Relations cuts Michael Vick some slack in this article in Esquire, in which reporter Meryl Rothstein contacted five experts in the field of apologies to rate Mr. Vick''s four-and-a-half minute adventure in public contrition.
Why "No Comment" is Never an Acceptable Response
When faced with difficult questions, it''s common for untrained spokesperson to commit the cardinal sin of saying, "no comment." Doing so raises suspicions about the organization and casts a negative light on everything you say and do. Dan Keeney examines ...
Top 10 Tips for Preparing for a TV Interview
We often find that people who have experienced on-camera interviews frequently are unhappy with the results. The good news is that all of those observations can help pinpoint specific areas for improvement. It just takes some effort and concentration to ...
Why your organization needs media interview skills training
The CEOs we train often tell us that a journalist''s job is to sensationalize the story without regard for the facts. Many feel journalists are primarily interested in making their subjects look bad. With this point of view, is it ...