Public Relations Management Articles
13 Articles FoundDPK Public Relations President Provides Expert Commentary on PR Crisis Response to Colorado Theater Shooting
With roots and many friends in Colorado, DPK Public Relations' President Dan Keeney was deeply effected by this month's tragic shooting that killed or injured dozens of men, women and children. As a graduate of the University of Colorado, ...
Social Media Mistakes Can Hurt Your Business
Barry Shlachter with the Fort Worth Star-Telegram recently reported on the story of the owner of a new brew pub who let his frustrations with his kitchen staff get the better of him. We've all heard the classic advice ...
Outcome of Chilean Mine Collapse Proves Effectiveness of Media Training
I am not sure how I missed this story when it first happened, but it is worth recapping even if the event happened a couple weeks ago. Those Chilean miners who once were trapped underground and now are hobnobbing with ...
The Truth about "Digital Crisis Communications"
Recent high profile online calamities experienced by notable brands are prompting discussion about the emergence of a new discipline: digital crisis communications. I understand that some people may believe the fundamental rules have shifted, thus necessitating a new approach to ...
Crisis Communications Expert Offers Valuable Tips for All Businesses
DPK Public Relations President and Founder Dan Keeney, APR was featured in the article, "Crisis Communications: How to Recover from a Black Eye," in the March/April issue of Perspectives, a publication for the insurance brokerage industry. The article was written ...
Our Readers Point You to the Must-Read PR Advice
If you don't have time to leaf through our entire library of more than 100 articles offering valuable public relations advice, our readers offer their guidance on what the best articles are.
Johnson & Johnson Redefines Crisis Response Again
27 years after Johnson & Johnson rewrote the book on crisis communication response, the company is back in the spotlight. No deaths, no tampering, just hurt feelings. The question is: was the inevitable apology acceptable?
In the eye of the storm: Ten PR lessons learned from Hurricane Ike
What can every public relations counselor learn from Hurricane Ike? We offer 10 crisis planning and response fundamentals, expanding on what was published in the November 2008 edition of Public Relations Tactics.
Fundamentals of Crisis Planning: Establish Media Relationships Before Crisis Occurs
The role of media in covering crises is evolving with enormous impacts from the impacts of the 24-hour news cycle and ubiquitous mobile devices with the ability to record or stream live video and sound. Find out what your organization ...
As Hurricane Ike Approaches, Reflect on 2005's Teachable Moments
With Hurricane Ike bearing down on Houston, it is appropriate to revisit the lessons learned from Hurricanes Katrina and Rita. These are great fundamentals for crisis communications planning and response. A number of these lessons have been integrated into the ...