Public Relations Management Articles
15 Articles FoundDPK Public Relations President Provides Expert Commentary on PR Crisis Response to Colorado Theater Shooting
With roots and many friends in Colorado, DPK Public Relations' President Dan Keeney was deeply effected by this month's tragic shooting that killed or injured dozens of men, women and children. As a graduate of the University of Colorado, ...
Breaking Bad Habits to Improve Public Speaking
We recently returned from conducting a couple days of Media Interview Skills Training on the West Coast for one of our aerospace clients and wanted to share some insights that were discussed. One thing we've noticed during the past couple ...
Outcome of Chilean Mine Collapse Proves Effectiveness of Media Training
I am not sure how I missed this story when it first happened, but it is worth recapping even if the event happened a couple weeks ago. Those Chilean miners who once were trapped underground and now are hobnobbing with ...
A Changed PR Landscape
The practice of public relations has dramatically changed. It is imperative that organizations change the way they communicate and resist the forces that encourage you to continue the way you have always done things because it is the way you ...
The Truth about "Digital Crisis Communications"
Recent high profile online calamities experienced by notable brands are prompting discussion about the emergence of a new discipline: digital crisis communications. I understand that some people may believe the fundamental rules have shifted, thus necessitating a new approach to ...
Lance Armstrong illustrates how to handle difficult journalists
As you might understand, Lance Armstrong doesn't like to be called "a cancer," so when a journalist who did just that in the past tried to pin him down at a news conference, Lance was none too pleased. It is ...
Should Your Organization Embargo News?
DPK Public Relations founder Dan Keeney, APR, posted a good discussion about the current state of news embargoes to his blog, The PR Counselor Is In and we wanted to share the link with you and offer a brief synopsis. The title ...
Fundamentals of Crisis Planning: Establish Media Relationships Before Crisis Occurs
The role of media in covering crises is evolving with enormous impacts from the impacts of the 24-hour news cycle and ubiquitous mobile devices with the ability to record or stream live video and sound. Find out what your organization ...
Media Training Fundamental: Reporters Are Always Working
What is the role of a reporter and to whom is that reporter responsible? This is a question we tackle in most media training sessions because DPK Public Relations believes it is important for your spokespersons to understand the environment ...
DPK Public Relations Client, Saint Arnold Brewing, Featured on KTRK TV
How can your organization turn all the media's attention on the economy and possible recession into positive attention for you? In this article, we explain the importance of staying flexible to capitalize on changing circumstances.