Public Relations Management Articles
32 Articles FoundBreaking Bad Habits to Improve Public Speaking
We recently returned from conducting a couple days of Media Interview Skills Training on the West Coast for one of our aerospace clients and wanted to share some insights that were discussed. One thing we've noticed during the past couple ...
Holidays Offer Great PR Opportunities
Holidays offer great opportunities for your organization to work with the media to get your messages out. First, the news business doesn't rest on a holiday. It might be a sleepy, peaceful day, but that news hole still needs to ...
War of words: Social media’s role in inciting revolutionary change
Note: This article was published in the April 2011 issue of Public Relations Tactics. It is posted here with permission. Assessing the impact of social technologies on the winter uprisings is complicated. In the midst of the revolutions in Tunisia, ...
Fundamentals of Public Speaking: Using Nonverbal Cues
I just completed two days of presentation skills training with a large government agency and wanted to briefly share some thoughts about body language and nonverbal communications that came up repeatedly. First, it is essential that presenters think about and ...
Outcome of Chilean Mine Collapse Proves Effectiveness of Media Training
I am not sure how I missed this story when it first happened, but it is worth recapping even if the event happened a couple weeks ago. Those Chilean miners who once were trapped underground and now are hobnobbing with ...
Online Video is a Powerful Brand Building Tool
At DPK Public Relations we have gradually been adding more tools to our arsenal and wanted to share some of the results with you. When I started in public relations with Ketchum Public Relations Worldwide in Pittsburgh in the mid-1990s, ...
A Changed PR Landscape
The practice of public relations has dramatically changed. It is imperative that organizations change the way they communicate and resist the forces that encourage you to continue the way you have always done things because it is the way you ...
The Truth about "Digital Crisis Communications"
Recent high profile online calamities experienced by notable brands are prompting discussion about the emergence of a new discipline: digital crisis communications. I understand that some people may believe the fundamental rules have shifted, thus necessitating a new approach to ...
Crisis Communications Expert Offers Valuable Tips for All Businesses
DPK Public Relations President and Founder Dan Keeney, APR was featured in the article, "Crisis Communications: How to Recover from a Black Eye," in the March/April issue of Perspectives, a publication for the insurance brokerage industry. The article was written ...
Our Readers Point You to the Must-Read PR Advice
If you don't have time to leaf through our entire library of more than 100 articles offering valuable public relations advice, our readers offer their guidance on what the best articles are.