Public Relations Management Articles
26 Articles FoundOutcome of Chilean Mine Collapse Proves Effectiveness of Media Training
I am not sure how I missed this story when it first happened, but it is worth recapping even if the event happened a couple weeks ago. Those Chilean miners who once were trapped underground and now are hobnobbing with ...
Online Video is a Powerful Brand Building Tool
At DPK Public Relations we have gradually been adding more tools to our arsenal and wanted to share some of the results with you. When I started in public relations with Ketchum Public Relations Worldwide in Pittsburgh in the mid-1990s, ...
A Changed PR Landscape
The practice of public relations has dramatically changed. It is imperative that organizations change the way they communicate and resist the forces that encourage you to continue the way you have always done things because it is the way you ...
The Truth about "Digital Crisis Communications"
Recent high profile online calamities experienced by notable brands are prompting discussion about the emergence of a new discipline: digital crisis communications. I understand that some people may believe the fundamental rules have shifted, thus necessitating a new approach to ...
Crisis Communications Expert Offers Valuable Tips for All Businesses
DPK Public Relations President and Founder Dan Keeney, APR was featured in the article, "Crisis Communications: How to Recover from a Black Eye," in the March/April issue of Perspectives, a publication for the insurance brokerage industry. The article was written ...
Our Readers Point You to the Must-Read PR Advice
If you don't have time to leaf through our entire library of more than 100 articles offering valuable public relations advice, our readers offer their guidance on what the best articles are.
Lance Armstrong illustrates how to handle difficult journalists
As you might understand, Lance Armstrong doesn't like to be called "a cancer," so when a journalist who did just that in the past tried to pin him down at a news conference, Lance was none too pleased. It is ...
Two Very Different Examples of PR Issues Management Response
When dealing with unpleasant PR issues, the best course of action is often to move forward and forget about the past. Learn from the negatives and have them inform substantive changes -- while at the same time working to drown ...
Johnson & Johnson Redefines Crisis Response Again
27 years after Johnson & Johnson rewrote the book on crisis communication response, the company is back in the spotlight. No deaths, no tampering, just hurt feelings. The question is: was the inevitable apology acceptable?
In the eye of the storm: Ten PR lessons learned from Hurricane Ike
What can every public relations counselor learn from Hurricane Ike? We offer 10 crisis planning and response fundamentals, expanding on what was published in the November 2008 edition of Public Relations Tactics.