Public Relations Management Articles
5 Articles FoundSocial Media Mistakes Can Hurt Your Business
Barry Shlachter with the Fort Worth Star-Telegram recently reported on the story of the owner of a new brew pub who let his frustrations with his kitchen staff get the better of him. We've all heard the classic advice ...
A Changed PR Landscape
The practice of public relations has dramatically changed. It is imperative that organizations change the way they communicate and resist the forces that encourage you to continue the way you have always done things because it is the way you ...
The Truth about "Digital Crisis Communications"
Recent high profile online calamities experienced by notable brands are prompting discussion about the emergence of a new discipline: digital crisis communications. I understand that some people may believe the fundamental rules have shifted, thus necessitating a new approach to ...
Is Social Media Changing Public Relations?
A recent interview in FORUM, the quarterly newspaper of the Public Relations Student Society of America, explored Social Media's impact on public relations. The rise of online resources that enable and encourage the "audience" to contribute to the exchange of ...
Tweeting Over Twitter: Is There a Public Relations Use?
The public relations community is being pulled kicking a screaming into the brave new world of Social Media. DPK Public Relations has helped clients leverage opportunities online and offers advice.