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Founder Daniel Keeney, APR Quoted in Washington Post

DPK Public Relations Founder Daniel Keeney, APR was cited as a crisis communications expert in a Washington Post story about how businesses can navigate through an online attack. The story, "A company under Trump attack makes a bold move: It repeatedly ignores him," by Danielle Paquette examines how Rexnord Corp. handled a series of tweets from the President that sought to shame the company for its decision to move manufacturing work from Indiana to Mexico eliminating 350 jobs. For its part, Rexnord privately explained its rationale for the move to its union but has kept a very low public profile -- even when faced with blistering criticism from the President. In fact, a review of news coverage in the days and weeks after the plant closure news went public shows Rexnord officials declined to comment again and again. As often …


DPK Public Relations Reflects on 13th Anniversary

Many Thanks to Clients, Extended Team Members and Friends for a Very Lucky 13! Looking back on our first 13 years in business, it is amazing to reflect on the change in what we do. When we first hung a shingle in 2003, the concept of "social media" was not well defined or understood and RIM's Blackberry was the dominant mobile device, offering a hint of what smartphones would become. That said, the writing was clearly on the wall. We were de-emphasizing traditional media relations and urging clients to incorporate interactive elements into their websites. In 2003, social networks were in their infancy, with MySpace, Friendster and Linkedin all launching in 2002-2003. For us at DPK Public Relations and other public relations counselors, this was a period of experimentation. I remember Web marketing expert and client Ed Schipul speaking to …


A Changed PR Landscape

The practice of public relations has dramatically changed. It is imperative that organizations change the way they communicate and resist the forces that encourage you to continue the way you have always done things because it is the way you have always done things. Read more from Dan Keeney, APR.


Tweeting Over Twitter: Is There a Public Relations Use?

The public relations community is being pulled kicking a screaming into the brave new world of Social Media. DPK Public Relations has helped clients leverage opportunities online and offers advice.