Hurricane Katrina and Hurricane Rita have provided a rare opportunity for all organizations to learn from the experiences of others as they responded to extraordinary circumstances. These 10 principals can serve as a checklist for crisis response or as guiding principles for your organization''s crisis communications philosophy.
Recent high profile online calamities experienced by notable brands are prompting discussion about the emergence of a new discipline: digital crisis communications. I understand that some people may believe the fundamental rules have shifted, thus necessitating a new approach to crisis planning and response. However, this is not the case. The fundamentals of crisis communications remain as relevant in an era of rapidly evolving media power structures as they have always been. That said, I am realistic enough to expect that digital crisis communications will probably catch fire because it captures the current zeitgeist. Social media has reached the tipping point, so more problems will be reported and discussed through online tools such as Twitter, YouTube, Facebook and whatever emerges in the next year to dethrone them. There will undoubtedly be all sorts of people who portray themselves as digital crisis ...
DPK Public Relations President and Founder Dan Keeney, APR was featured in the article, "Crisis Communications: How to Recover from a Black Eye," in the March/April issue of Perspectives, a publication for the insurance brokerage industry. The article was written by Paula L. Weis, who does a great job of gathering a lot of solid information and delivering it in a way that is interesting and easy to read. Of course, these are challenging times for the entire financial services industry and insurance brokers are dealing with customers every day who are afraid that their carriers will not be able to survive. But the tips provided regarding crisis planning, response and recovery should be in the pocket of every communicator these days. You never know when you might need it. Download the article by clicking on the image below. ...
27 years after Johnson & Johnson rewrote the book on crisis communication response, the company is back in the spotlight. No deaths, no tampering, just hurt feelings. The question is: was the inevitable apology acceptable?
What can every public relations counselor learn from Hurricane Ike? We offer 10 crisis planning and response fundamentals, expanding on what was published in the November 2008 edition of Public Relations Tactics.
The role of media in covering crises is evolving with enormous impacts from the impacts of the 24-hour news cycle and ubiquitous mobile devices with the ability to record or stream live video and sound. Find out what your organization should do now to protect its reputation.
With Hurricane Ike bearing down on Houston, it is appropriate to revisit the lessons learned from Hurricanes Katrina and Rita. These are great fundamentals for crisis communications planning and response. A number of these lessons have been integrated into the operational response of public, private and nonprofit organizations, saving lives.
With most cell phones now capable of shooting and downloading video, there are millions of people walking around with the technical capability to be on-the-scene reporters. In this article, Dan Keeney, APR explores the implications for crisis communications response.
The Bumbo Baby Seat recall, guided by DPK Public Relations, is getting some attention. The focus of the public relations response was on protecting the safety of children whose parents may have been unknowingly putting them at risk of a fall. The public education campaign positioned the company as a caring and responsive corporate citizen.
A new survey from Harris Interactive found that 15 percent of respondents would never again purchase a recalled brand while 21percent would avoid using any brand made by the manufacturer of the recalled product. Clearly, consumers today have more options than ever and they will abandon a company and its brands if it makes a mistake.
Contact DPK Public Relations
DPK Public Relations
Daniel Keeney, APR
Please fill out the form below.
Public Relations Articles
Three Out of Four U.S. Workers Don't Believe Their Employers' Brand Promise
Do your employees really believe in you and your company? If CEOs and corporate communicators are ...Keep reading >>