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The Truth about "Digital Crisis Communications"

Recent high profile online calamities experienced by notable brands are prompting discussion about the emergence of a new discipline: digital crisis communications. I understand that some people may believe the fundamental rules have shifted, thus necessitating a new approach to ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (214) 4432-7555
Email:
Category: public relations | Sub Category:

Crisis Communications Expert Offers Valuable Tips for All Businesses

DPK Public Relations President and Founder Dan Keeney, APR was featured in the article, "Crisis Communications: How to Recover from a Black Eye," in the March/April issue of Perspectives, a publication for the insurance brokerage industry. The article was written ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (214) 4432-7555
Email:
Category: public relations | Sub Category:

Johnson & Johnson Redefines Crisis Response Again

27 years after Johnson & Johnson rewrote the book on crisis communication response, the company is back in the spotlight. No deaths, no tampering, just hurt feelings. The question is: was the inevitable apology acceptable?
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (214) 4432-7555
Email:
Category: public relations | Sub Category:

In the eye of the storm: Ten PR lessons learned from Hurricane Ike

What can every public relations counselor learn from Hurricane Ike? We offer 10 crisis planning and response fundamentals, expanding on what was published in the November 2008 edition of Public Relations Tactics.
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (214) 4432-7555
Email:
Category: public relations | Sub Category:

Fundamentals of Crisis Planning: Establish Media Relationships Before Crisis Occurs

The role of media in covering crises is evolving with enormous impacts from the impacts of the 24-hour news cycle and ubiquitous mobile devices with the ability to record or stream live video and sound. Find out what your organization ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (214) 4432-7555
Email:
Category: public relations | Sub Category:

As Hurricane Ike Approaches, Reflect on 2005's Teachable Moments

With Hurricane Ike bearing down on Houston, it is appropriate to revisit the lessons learned from Hurricanes Katrina and Rita. These are great fundamentals for crisis communications planning and response. A number of these lessons have been integrated into the ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (214) 4432-7555
Email:
Category: public relations | Sub Category:

UPDATED: You Have 10-Minutes for Crisis Communications Response

With most cell phones now capable of shooting and downloading video, there are millions of people walking around with the technical capability to be on-the-scene reporters. In this article, Dan Keeney, APR explores the implications for crisis communications response.
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
Email:
Category: public relations | Sub Category:

DPK Public Relations Guides International Recall

The Bumbo Baby Seat recall, guided by DPK Public Relations, is getting some attention. The focus of the public relations response was on protecting the safety of children whose parents may have been unknowingly putting them at risk of a ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (214) 4432-7555
Email:
Website:www.dpk.com
Category: public relations | Sub Category:

Survey Finds Consumers Not Forgiving or Forgetting Company Mistakes

A new survey from Harris Interactive found that 15 percent of respondents would never again purchase a recalled brand while 21percent would avoid using any brand made by the manufacturer of the recalled product. Clearly, consumers today have more options ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (214) 4432-7555
Email:
Category: public relations | Sub Category:

DPK Public Relations featured in Brandweek article regarding food industry response to E. coli outbreaks

The March 5th issue of Brandweek looks at how various food companies have responded to E.coli outbreaks that threaten their respective reputations and strain consumer trust. It includes comments from DPK Public Relations'' President Dan Keeney.
Author: Sonia Reyes
Phone: (646) 654-5410
Email:
Category: public relations | Sub Category: