"The other alternative is to call it a career and put up the going out of business sign"
DPK Public Relations Founder and President Daniel Keeney, APR, is frequently called upon to comment on PR crisis response, and his recent advice regarding Bill Cosby's troubles received media coverage across the U.S. In an interview with Brian Melley of Associated Press, Keeney said that many PR counselors recommend anyone facing unwanted scrutiny acknowledge the troubles and then go on an apology tour. However, one of the most powerful assets a person facing accusations has is time.
Below are links to some of the media coverage that resulted:
KLAS-TV Las Vegas
Alaska Highway News
The Fayetteville Observer