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Name Withheld Case Study

Overview

Sometimes, what transpires behind the scenes can minimize the severity of a crisis or even snuff it out. A case in point was Dan's work on behalf of one company caught in the tidal wave of media attention during the weeks leading up to and immediately following the demise of Enron.

The company, a supplier to Enron, quickly reduced staff once it was clear that it would never recoup millions of dollars the energy giant owed. In the weeks and months that followed, dozens of angry former employees banded together in an aggressive effort to pressure the company into bowing to their monetary demands. They picketed the parking lot, confronted executives and concocted wild stories to get the attention of journalists.

Execution

Dan helped the company tighten security, developed clear messages, drafted internal memos to staff and convinced journalists, including producers for Dateline NBC, that the story wasn't worth pursuing.

Results

As a result, the client company was able to weather the storm and survives to this day.

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Tags: crisis