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No single speech during the 20th Century shaped the lives of 21st Century Americans as did the "I Have a Dream" speech on August 28, 1963. It is great to be able to share it with you -- both the video of the speech and the text below. In our Presentation Skills Training session, we often examine aspects of this speech and extract lessons for all presenters. Two very simple things that every speaker can do include: Using repetition. Dr. King repeats key phrases such as “100 years ...

I am a big fan of Warren Buffett (my Aunt Margie -- maiden name Margie Lee Canaday -- was his classmate in Omaha and was even mentioned in his autobiography, Snowball), so I carved out some time this week to watch his town hall event with Bill Gates at Columbia Business School students on CNBC. Now, it is one thing for me to try to explain to executives the value of our Media Interview Skills Training and Presentation Skills Training services, but to have Warren Buffett put it into dollars and ...

At DPK Public Relations we have gradually been adding more tools to our arsenal and wanted to share some of the results with you. When I started in public relations with Ketchum Public Relations Worldwide in Pittsburgh in the mid-1990s, we often advised clients of the benefits of a corporate video. It game them something to loop on the video displays in their tradeshow booths and was a nice leave-behind or follow-up for meetings with prospective customers. But they were complicated and ...

The practice of public relations has dramatically changed. It is imperative that organizations change the way they communicate and resist the forces that encourage you to continue the way you have always done things because it is the way you have always done things. Read more from Dan Keeney, APR.

Recent high profile online calamities experienced by notable brands are prompting discussion about the emergence of a new discipline: digital crisis communications. I understand that some people may believe the fundamental rules have shifted, thus necessitating a new approach to crisis planning and response. However, this is not the case. The fundamentals of crisis communications remain as relevant in an era of rapidly evolving media power structures as they have always been. That said, ...

DPK Public Relations President and Founder Dan Keeney, APR was featured in the article, "Crisis Communications: How to Recover from a Black Eye," in the March/April issue of Perspectives, a publication for the insurance brokerage industry. The article was written by Paula L. Weis, who does a great job of gathering a lot of solid information and delivering it in a way that is interesting and easy to read. Of course, these are challenging times for the entire financial services industry ...

If you don't have time to leaf through our entire library of more than 100 articles offering valuable public relations advice, our readers offer their guidance on what the best articles are.

As you might understand, Lance Armstrong doesn't like to be called "a cancer," so when a journalist who did just that in the past tried to pin him down at a news conference, Lance was none too pleased. It is a great example of how to take control and deliver your message no matter what.

DPK Public Relations founder Dan Keeney, APR, posted a good discussion about the current state of news embargoes to his blog, The PR Counselor Is In and we wanted to share the link with you and offer a brief synopsis. The title is "New Rules to Guide Use of News Embargoes." He recounts his years as a journalist in the 1980s and early 1990s, saying he regularly honored embargoes. "We knew that if we didn't comply, we would have a moment of glory as we broke the news, but ...

When dealing with unpleasant PR issues, the best course of action is often to move forward and forget about the past. Learn from the negatives and have them inform substantive changes -- while at the same time working to drown them out with positive actions and information. Read more!

27 years after Johnson & Johnson rewrote the book on crisis communication response, the company is back in the spotlight. No deaths, no tampering, just hurt feelings. The question is: was the inevitable apology acceptable?

What can every public relations counselor learn from Hurricane Ike? We offer 10 crisis planning and response fundamentals, expanding on what was published in the November 2008 edition of Public Relations Tactics.

The current environment, in which people search for and discover information that is valuable to them without the interference of traditional "gatekeepers" such as editors and journalists, makes the news release more powerful and important than ever. Read how to pack your release with more punch.

The role of media in covering crises is evolving with enormous impacts from the impacts of the 24-hour news cycle and ubiquitous mobile devices with the ability to record or stream live video and sound. Find out what your organization should do now to protect its reputation.

With Hurricane Ike bearing down on Houston, it is appropriate to revisit the lessons learned from Hurricanes Katrina and Rita. These are great fundamentals for crisis communications planning and response. A number of these lessons have been integrated into the operational response of public, private and nonprofit organizations, saving lives.

What is the role of a reporter and to whom is that reporter responsible? This is a question we tackle in most media training sessions because DPK Public Relations believes it is important for your spokespersons to understand the environment in which they will be attempting to deliver their messages.

When a high-profile company faced the possibility of an ugly lawsuit that threatened to drag its good name through the mud, they contacted DPK Public Relations. The issue revolved around threats by a former employee to file a complaint with the Equal Employment Opportunity Commission and a wrongful termination lawsuit.

Longtime television newsman Ron Stone died Tuesday at his home. Stone, who was diagnosed last year with prostate cancer, was 72. His signoff, as delivered across four decades on KHOU (Channel 11) and KPRC (Channel 2), was "Good night, neighbors," and the signature spoke volumes about the man. He was a native Oklahoman who was honored by the Sons of the Republic of Texas and a TV guy who took pride in the depth and clarity of good writing, and his long tenure in Houston helped ...

People seek public speaking training to be smooth, professional presenters. But a new study reports speakers who are not smooth can actually be better at delivering their points. DPK Public Relations examines what the study really found and how presenters can use the findings to improve their delivery.

The full text of the book, "The Future of Reputation," has been posted online for free -- and legal -- download. The book, which turns a critical eye on the damage that can be done through gossip and rumor on the Internet, is published by Yale Press and written by Daniel Solove, an authority on information privacy law.