DPK Public Relations Content Managers RSS Feed

Current and Past Client Experience

Mon, 21 Dec 2009 22:57:42 GMT

AEG (now Bombadier Transportation) AT&T Aesthetic Center for Plastic Surgery American Esoteric Laboratories American Red Cross American Iron and Steel Institute ApothéCure, Inc. Association for the Eradication of Heart Attack Associated General Contractors - Oregon Columbia Chapter Associated Oregon Industries Atos Origin Babst Calland Clements & Zomnir Bastiat Capital Brazos Electric Cooperative Breuners Home Furnishings Corporation Bumbo International Cabinet Innovations Cadet Manufacturing Carbo Ceramics CHOICE! Energy Citysearch Community Coffee Company The Connections Center CoservDirect EnergyeCardio Diagnostics EMS Pipeline Services ERHC Energy East Downtown Management District Electric Lite Electro Scientific Industries Environmental Defense FundEnergy Advocates LLPExco Resources Fair Contracting Foundation Fair Funding for Better Roads Family Services of Greater Houston Fujitsu Microelectronics, Inc. Fujitsu Network Communications, Inc. The Gambrinus Company Pete's...

Media Relations Case Study: Saint Arnold Brewing Company

Fri, 04 Dec 2009 18:07:25 GMT

When visitors open the refrigerator at DPK Public Relations, they always have their choice of one of Saint Arnold Brewing Company’s 10 year-round or seasonal brews. DPK Public Relations has been working with Saint Arnold Brewing Company since 2004. While we hesitate to directly correlate public relations activities to sales (their award-winning products and their excellent business instincts have something to do with their success, after all!) we are proud to be playing an ongoing role in Saint Arnold’s success. DPK Public Relations’s media relations experts work closely with Saint Arnold Brewing to gather story ideas and package the information to capture the attention of journalists. The resulting media coverage – throughout Texas and across the country – has helped to strengthen Saint Arnold’s position as the leading craft brewery in Lone Star State. We promote new product launches, brewery expansions, events, business results and trends. The...

DPK Public Relations Founder Daniel Keeney

Wed, 18 Nov 2009 18:45:23 GMT

Dan Keeney, APR is the president of DPK Public Relations, a Texas-based public relations firm specializing in crisis communications planning, crisis communications response and crisis recovery as well as media relations, marketing communications and spokesperson training. He has led numerous high-profile communications initiatives, from corporate restructurings to product introductions and from international crisis communications response to grassroots engagement efforts. Dan is accredited in public relations, which signifies a high professional level of experience and competence and indicates that he has demonstrated broad knowledge, experience and professional judgment in the field. Hiring a PR counselor who is accredited gives you access to a dedicated professional with a unique level of knowledge, ethics and experience in public relations. You gain the expertise of a counselor who is committed to excellence, both personally and professionally. Learn More about Dan...

Don't Waste Precious PR Dollars...Train Your Spokesperson!

Wed, 17 Jun 2009 18:17:39 GMT

If you are sending your spokerson out without media training, you might as well put a match to your PR budget. Your organization devotes too much time, energy and resources building and protecting its reputation to take a chance on an untrained and under-prepared spokesperson. You should do everything you can to ensure your message is delivered powerfully, confidently and consistently. Contact DPK Public Relations to arrange Media Interview Skills Training today. We provide customized training sessions to ensure your spokespersons fully capitalize on every opportunity to deliver your message powerfully -- whether speaking to journalists or talking with your customers. DPK Public Relations specializes in providing clients with easy to grasp and remember tips and techniques. We offer clients the perspective of a veteran journalist who is intimately familiar with today's news industry. We stress realism...

A Public Relations Firm for Your Organization's PR Needs

Mon, 16 Mar 2009 22:39:26 GMT

DPK Public Relations is a PR firm serving clients in the Houston, Dallas and Fort Worth metropolitan areas, as well as throughout the rest of Texas, the nation and around the world. DPK Public Relations is focused on protecting and enhancing the reputation of each client. DPK Public Relations maintains a team of high-impact independent public relations practitioners and engages them on an as-needed basis either to assist with projects or to manage programs under the close supervision of Founder and President Dan Keeney, APR. This structure helps us keep costs to a minimum while affording clients access to the best strategic thinking and hands-on implementation by experienced and highly capable PR professionals. For more about our flexible and client-friendly business model, click here and read the article Technology tears down barriers to create new, 'virtual' PR firms, published in the Houston Business Journal. Clients want a public relations firm that emphasizes...

News & Insights

Mon, 16 Mar 2009 22:36:57 GMT

Perspectives Crisis Communications: How to recover from a black eye (March/April 2009) [download pdf here] Houston Business Journal Shop Talk (summer 2003) [download pdf here] Houston Chronicle Public Relations Firm to Serve Northwest Area http://www.chron.com/cs/CDA/story.hts/thisweek/zone16/news/2043469 Public Relations Tactics A Whale of a Crisis in Oregon (winter 1998) [download pdf here] Profile in HealthCare Marketing Aggressive Marketing Campaign Saves Florida Hospital (spring 1996) [download pdf here] Pittsburgh Business Times What Business Can Learn from the O.J. Simpson Case (fall 1995) [download pdf here] Business Pittsburgh Post- Gazette Information Age has a Dark Side (summer 1995) [download pdf here]

PRSA Houston Presentation

Mon, 16 Mar 2009 22:29:29 GMT

DPK PR's Recent PR Presentations Oregon Coast Martha Stewart Press Conference Subscribe to this sites news feed. In February 2009, DPK Public Relations' president Dan Keeney, APR presented, Risk Communications: Counseling the Top Dog, to a group of senior PR counselors at the PRSA Southwest District Conference. Keeney also recently presented a day-long workshop, Your City in the News, Be Ready for Your Close-Up to a group of emergency services and civic leaders. Review the media relations training presentation. If you are interested in having DPK Public Relations present to your organization, please contact us at 214-432-7556 or e-mail dan@dpkpr.com. Review more crisis communications case studies.

DPK Public Relations - a Houston and Dallas PR firm providing crisis communication, strategic media relations and crisis management planning services.

Thu, 12 Feb 2009 19:57:22 GMT

DPK Houston and Dallas Public Relations (home)

Thu, 12 Feb 2009 19:55:53 GMT

		DPK Public Relations Dallas, Fort Worth and Houston is known for its professional and successful relationships with broadcast, print and online journalists. more

		Click here for Houston and Dallas/Fort Worth public relations case studies

Crisis Managment & Media Relations (home)

Thu, 12 Feb 2009 19:53:29 GMT

		Crisis Management - Response and Recovery

		Media Relations - More visibility through press coverage

News from DPK Public Relations

Wed, 21 Jan 2009 21:37:47 GMT

Click on the picture to view the NBC Television report that resulted from DPK Public Relations' media relations activities. on behalf of the Association for Eradication of Heart Attack. Guided by Houston and Dallas - Fort Worth public relations firm veteran Dan Keeney, APR, DPK Public Relations helps organizations define, package and communicate their stories. Through an array of public relations services, our team of highly qualified PR experts helps businesses forge positive and productive relationships with their employees, customers and communities. We have planned and managed award-winning communications programs, worked to prevent disaster through crisis communications planning and redirected controversy related many of today's most important issues. The news coverage we help generate can build consumer demand. DPK Public Relations Houston client,...

DPK Affiliations and Accreditations (home)

Sat, 06 Dec 2008 17:09:42 GMT

DPK Public Relations Ethical Code of Conduct

Thu, 04 Dec 2008 22:12:57 GMT

DPK Public Relations endorses and adheres to the Public Relations Society of America Member Code of Ethics as adopted in 2000, upon which the DPK Public Relations Ethical Code of Conduct is based. This Code applies to all activities in which DPK Public Relations is involved. The Code is designed to be a useful guide for DPK Public Relations and its client organizations as they plan and implement various public relations initiatives. This Code is designed to anticipate and accommodate ethical challenges that may arise. The scenarios outlined in the Code provision are actual examples of misconduct. More will be added as experience with the Code occurs. DPK Public Relations is committed to ethical practices. The level of public trust DPK Public Relations seeks, as we serve the public good, means we have taken on a special obligation to operate ethically. The value of DPK Public Relations' reputation depends upon our ethical conduct. We pursue excellence with powerful standards of...

A Local Approach to Global Public Relations

Wed, 19 Nov 2008 15:35:06 GMT

DPK Public Relations offers expanded international PR capabilities as a member of the International Public Relations (IPR) Team. The IPR Team caters to the increasingly global PR needs of growing businesses in Dallas/Fort Worth, Houston, throughout Texas and across the United States.

The IPR Team is a global network of independent public relations consultancies established to meet the increasingly global communications needs of businesses. This helps DPK Public Relations provide growing businesses access to local media, political, cultural and economic knowledge in markets around the world.

All meaningful relationships are local. The IPR Team is the local approach to global communication. IPR Team members draw on the local knowledge and expertise of partners in other countries to develop and implement strategies that meet their clients' global aspirations.

Businesses expanding into global markets need to communicate effectively with their customers, prospects and communities, which requires skillful navigation of cultural and language barriers. With the IPR Team, DPK Public Relations now offers a simple one-stop mechanism for businesses in Texas and throughout North America seeking overseas representation to find suitable consultancies in their target markets. This eliminates the difficulties often associated with identifying and briefing agencies in a foreign country.

Every IPR Team partner is an established, professional public relations firm with a track record of successes in their home country. Clients benefit from their local network of media and business contacts. Each client works directly with a senior consultant, providing the highest level of personal service. In addition to North America, the IPR Team includes public relations firms in key markets in Africa, Asia, Europe, South America and Australia. For a complete list of IPR Team member PR agencies, click here.

Our International PR Team for Your Global Public Relations Needs

Wed, 19 Nov 2008 15:32:48 GMT

Argentina Gabriela Jurevicius Haines & Jurevicius gjurevicius@hyjcom.com.ar www.hyjcom.com.ar Australia Sarah Hawthorn Pinque sh@pinque.com.au www.pinque.com.au Austria Claudius Halik PR-Buro Halik c.halik@halik.at www.halik.at Canada Duncan Matheson Bissett Matheson duncan@bissettmatheson.com www.bissettmatheson.com China Christine Pan Shanghai Glocal Strategy PR Consulting phy@junce.com www.junce.com Croatia Igor Duh Orion PR orionpr@yahoo.com Germany Ulrica Griffiths Griffiths Consulting letterbox@griffiths-consulting.de www.griffiths-consulting.de India Werner Fernandes Pink & White Consulting wernerf@pinkandwhiteconsulting.com www.pinkandwhiteconsulting.com Italy Luca Glebb Miroglio Glebb & Metzger s.r.l. lucaglebb@glebb-metzger.it www.glebb-metzger.it New Zealand Trevor Walton WHAM Public Relations twalton@wham.co.nz www.wham.co.nz South Africa Coral Fraser Coralynne & Associates cc coralyn@onwe.co.za ...

Awards

Wed, 19 Nov 2008 15:22:06 GMT

NATIONAL AWARDS (follow links for case studies) 2000 PRSA Silver Anvil for Public Affairs/Associations 2000 PRSA Silver Anvil for Public Affairs / Corporate 1999 PRSA Silver Anvil for Crisis Communications 1999 Creativity in Public Relations Award for Issues Management 1999 PRSA Silver Anvil Awards of Excellence for Public Affairs 1998 PRSA Silver Anvil Awards of Excellence for Public Affairs 1997 PRSA Silver Anvil Awards of Excellence for Public Affairs 1996 PRSA Silver Anvil for Public Affairs REGIONAL AWARDS IN 2003 Six 2003 Excalibur Awards from PRSA Houston, including: Gold for Marketing - Consumer Products and Services; Gold for Public Relations; Gold for Writing - Byline Articles - Consumer Media; Gold for Writing - Speeches; Bronze for Internal Communications; and ...

Public Relations Case Studies

Fri, 07 Nov 2008 21:59:53 GMT

Click on the links to read brief case studies describing our past experiences: Media Relations Program: Saint Arnold Brewing Company. Issues Management Program: Name of Client Withheld - PR Program Prevents Crisis. Public Relations Program: Schipul - The Web Marketing Company. Product Launch: Maxim Marine Control Max Docking System. Product Launch/Issues Management: Breuners Home Furnishings Corporation. Proactive Media Relations: Tobacco Free Coalition of Oregon. Media Training: Healthy Forests Alliance. Organizational Launch: American Red Cross. Crisis Response: Client Name Withheld. Environmental Crisis Response: Name of Company Withheld. Environmental Risk Communication: SEH-America. Issues Management: Oregon Coast Aquarium. Corporate Restructuring: US Oncology. Product Recall: Cadet Manufacturing. Media Relations: Choice! Energy. Media Relations//Op-Ed Writing: Pinchak & Associates. Public Relations Program: Let's Talk. ...

Your Powerful Brand Deserves High Impact Branding Support!

Thu, 23 Oct 2008 21:00:00 GMT

DPK Public Relations Services Media Training Public Speaking Training Media Relations Crisis Management Internal Communications Creative marketing communications is relevant to the target, grabs their attention and prompts them to take action. Just as marketing communications strategies need to change as your industry changes, your marketing communications plans need to take advantage of new marketing trends and new marketing methods that will support and enhance your efforts. What is branding? It is the strategic use of words, images and colors to create and strengthen positive feelings about a product or organization. Here are examples from one of our client branding programs: Click...

Presentation Skills Training Can Make You a Powerful Public Speaker

Thu, 23 Oct 2008 20:34:21 GMT

Greatest Speaches of Past 100 Years Click here to watch and listen to some of the greatest speeches of the past 100 years: Martin Luther King, Jr., I Have A Dream John F. Kennedy, Inaugural Address Franklin Roosevelt, First Inaugural Address Franklin Roosevelt, Pearl Harbor Address to the Nation Barbara Jordan, 1976 DNC Keynote Address Richard Nixon, Checkers Malcolm X, The Ballot or the Bullet Ronald Reagan, Shuttle 'Challenger' Disaster Address ...

Plan, Respond and Recover from Crisis. Call NOW.

Thu, 23 Oct 2008 20:22:55 GMT

DPK Public Relations is experienced in crisis communications planning, crisis response and crisis recovery. We have helped clients survive and even benefit from an array of crisis situations. These range from product recalls, workforce layoffs and work-related accidents and deaths to plant closings, regulatory crackdowns and environmental issues. DPK Public Relations' Dan Keeney, APR is a crisis communications expert. He has been an integral part of helping to manage the crisis response of dozens of high profile, and potentially high profile, problems. As anyone who has stumbled into a crisis with an outdated plan will tell you, regular updating, training and simulations are critical to successfully turning your crisis into an opportunity. Before a crisis DPK Public Relations can be engaged to develop a crisis management plan, which includes: Dan Keeney, APR Experienced Crisis Communicator ...