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  DPK Public Relations
Daniel Keeney, APR
832-467-2904 (Houston)
214-432-7556 (Dallas)
dan@keeneypr.com

 

 

Johnson & Johnson Redefines Crisis Response Again

27 years after Johnson & Johnson rewrote the book on crisis communication response, the company is back in the spotlight. No deaths, no tampering, just hurt feelings. The question is: was the inevitable apology acceptable?

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