MORNING – 9AM - NOON

I. How These Technologies Are Revolutionizing Corporate Messaging
A. Overview: New publishing power to the people—and to PR
Steve Rubel, Sally Falkow, Pete Blackshaw

B. RSS: What is syndication and how simple is it (really) to use?
Sally Falkow, Pete Blackshaw, Makaela Meadows

C. Blogs: What are they, how do they work, why do they matter, who is using them, how can you get started?
Sally Falkow, Steve Rubel

D. Pod- and Videocasting: What are they, how do they work, why do they matter, who is using them, what problems do they engender, how can you get started?
Eric Schwartzman, Dan Forbush, Makaela Meadows

E. Wikis: What are they, how do they work, why do they matter, who is using them, what problems do they engender, how can you get started?
David Berger, Dan Forbush, Ed Schipul

LUNCH KEYNOTE – NOON - 1PM

How Blogs Are Changing the World
Brooke Gladstone

AFTERNOON – 1PM – 5PM

II. Hands On: How You Can Harness These Technologies Now
A. Blogs and Syndication in the Corporate Environment: Confessions of bloggers/PR pros
Who should write your blog, what should they write about, how much will it cost, how can you measure impact?
Steve Rubel, David Berger, Makaela Meadows

B. Blogs and Crisis: How to monitor the blogosphere and mechanisms for response
The frightening power of bloggers, to respond or not to respond, what cost monitoring?
Steve Rubel, Pete Blackshaw

C. Wikis: How they fit into corporate communications strategy and how you can create one
Where does this format work, what are the dangers of an open forum, how much will it cost, how will you know it’s working?
David Berger, Dan Forbush, Ed Schipul

D. Podcasting and Video Blogging in the Corporate Environment: Examples of organizations using podcasting and how you can incorporate this technology into your plan
What makes good corporate casting content, what kind of investment will you need, how can you measure results?
Eric Schwartzman