Susan G. Komen Houston and Tendenci(R) Website Partnership Results in Top Affiliate Ranking Worldwide
Tendenci Open Source CMS Platform Engages Community in Mission, Funding
HOUSTON, March 11, 2014 – When Susan G. Komen Houston was ready to design a custom website with great design and functionality, it turned to the Tendenci Open Source Content Management System (www.tendenci.com). Komen Houston credits the change to Tendenci Open Source CMS with helping the organization to generate revenue, maintain participation in events and to showcase its efforts in eradicating breast cancer and supporting those battling the disease.
"We decided that if we are going to be an extraordinary affiliate, we needed an extraordinary website – something unique to our seven county service area," said Adriana M. Higgins, executive director of Komen Houston, an affiliate of the international Susan G. Komen® organization.
Susan G. Komen recently named Komen Houston its No. 1 affiliate among 125 affiliates worldwide for the 2012-2013 fiscal year – the first full year its website was powered by Tendenci. Komen Houston topped the categories of overall revenue, highest Race for the Cure® revenue and highest in funds spent on the mission programs during 2013.
"Because the website is so important for donations, event promotion and telling our story, we save on marketing and advertising," Higgins said. "We rely on the website to get our mission message out so that the community understands who we are, what we do and how they will make an impact if they support Komen Houston."
Tendenci's reports show more than 450,000 views of pages on the Komen Houston website in 2013, 30 percent of which came from mobile devices. Photos were the most popular content, highlighting Komen Houston's volunteers and the positive impact the organization has on the community. More than 2,000 contact forms were submitted via the website by sponsors, volunteers and other supporters.
"Tendenci's reports enable us to visualize trends and analyze data from the site to ensure users are finding information they need," Higgins said. "Having these insights into user behavior guides our decisions in adjusting website content to encourage donations and other desired outcomes."
The simplicity of Tendenci's ongoing maintenance is also a critical factor. Komen Houston staff can easily update the site with news about upcoming events, testimonials and survivor stories, research findings and photos showing Komen Houston in action at events such as the annual Race for the Cure®.
Tendenci Open Source CMS was released as an open source solution to give cause-related organizations greater freedom and control over their online presence. Tendenci has more than 1 million users and currently powers hundreds of websites for organizations around the world, including Metropolitan New York Library Council (www.metro.org), Houston Technology Center (www.houstontech.org) and Depelchin™ Children's Center (www.depelchin.org).
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Headquartered in Houston with an office in Silicon Valley, Tendenci (www.tendenci.com) develops the Tendenci Open Source CMS platform tailor-made for the unique needs of cause-related organizations including associations and other nonprofits. Tendenci is a revenue generating online tool with over one million users overall. Tendenci powers the websites of DePelchin Children's Center, Housing Authority of the City of Los Angeles and Advance.org, among hundreds of others. Tendenci's Schipul Web Marketing business unit provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Additional information about Tendenci and Schipul is available at www.tendenci.com.
About Susan G. Komen® Houston
Nancy G. Brinker promised her dying sister, Susan G. Komen she would do everything in her power to end breast cancer. In 1982 that promise became Susan G. Komen for the Cure®, launching the global breast cancer movement and the largest group of volunteers and grassroots advocates to save lives, empower people, ensure quality care for all, and energize science to find the cures.
Established in 1990 by passionate volunteers to support the individuals in need throughout the Houston area, Susan G. Komen Houston has granted over $45 million to local programs for breast cancer education and awareness campaigns, life saving screening and treatment programs, and innovative cutting edge research. Serving Brazoria, Chambers, Fort Bend, Galveston, Harris, Liberty and Montgomery counties, Komen Houston continues its commitment to fundraising and grant making so that families battling breast cancer can get the treatment and support they need.
If you would like to learn about volunteer opportunities, get information about the Houston Race for the Cure® and other events, visit www.komen-houston.org or call 713-783-9188.