No Need for Consumers to Return Bumbo Baby Seats, Just Follow New Instructions

CALGARY, AB, October 27, 2007 - Bumbo™ International (www.bumbo.co.za), manufacturer of the popular Bumbo Baby Sitter, today announced it is temporarily removing the popular Bumbo Baby Sitter from store shelves to update the instructions and packaging. The Bumbo Baby Seat can safely be used on a flat ground-level surface. It is not defective and does not need to be returned. No refunds are being offered.

The action, taken in cooperation with Health Canada, strengthens the wording of the instructions to emphasize that the Bumbo Baby Seat should never be used on any elevated surface such as a table, countertop or chair because children can get out of the seat, fall and get hurt. Reports have been received of children being seriously injured after falling out of chairs placed on elevated surfaces.

In addition to warnings currently present on the outer box and on the chair itself, the new instructions will emphasize that to PREVENT FALLS Never use on any elevated surface.

The product's box will also be modified to cover a photo that could confuse consumers about the safe use of the product before it returns to store shelves. The updating process should be completed in the next week or so.

"We are pleased to be working with Health Canada to spread the word to Canadian consumers that the Bumbo Baby Seat should never be used on any elevated surface," said Narda Simpson, a representative of Bumbo International in Canada. "The Baby Bumbo Seat can be used safely on the floor, but since a baby can get out of the seat, never leave a child unattended."

Bumbo International is also making available new instructions free of charge for Canadian consumers who already own the Bumbo Baby Seat. Anyone wishing to order instructions should visit www.bumbosafety.com or call toll free, 877-WE-BUMBO (877-932-8626).

More than two million Bumbo Seats have been sold worldwide since the product was introduced in 2003. When used safely on a flat ground-level surface, the Bumbo Seat enables babies to sit up and interact with their surroundings in ways they never could before.

About Bumbo International

Bumbo International, based in South Africa, designed and manufactures the Bumbo Baby Sitter, a new concept in infant chairs that enables babies to sit upright as soon as they have head control. Perfect for babies as young as three months and up to approximately 22 pounds, the Bumbo Baby Seat has won numerous design awards. For more information, visit www.bumbo.co.za.