DPK PUBLIC RELATIONS PREPARES NATIONAL BREAST CANCER FOUNDATION FOR MEDIA WHIRLWIND

HOUSTON, October 14, 2003 - With media interest regarding breast cancer higher than ever, the National Breast Cancer Foundation turned to DPK Public Relations to hone the skills of CEO Janelle Hail. The media interview training session will prove invaluable as Hail hits the road during National Breast Cancer Awareness Month to promote its groundbreaking "Beyond the Shock" CD-ROM.

"Ms. Hail came to us with great communications skills, so we focused on refining the messages and identifying the best personal stories to illustrate her points," said Dan Keeney, APR, president of DPK Public Relations. "As a result of the media training, she is perfectly comfortable and confident in front of the camera, which will make a measurable difference in terms of building demand for ''Beyond the Shock.''"

Keeney is a former broadcast journalist who has media trained hundreds of spokespersons ranging from Fortune 500 CEOs on Wall Street to foresters in the Pacific Northwest.

"The introduction of ''Beyond the Shock'' is extremely important for the thousands of women who are diagnosed with breast cancer every week, so it is critical that we get the word out," said Hail. "Media training with DPK Public Relations has given me skills to interview with confidence so that I can focus on the heart of my message and speak with passion to help save women''s lives."

The National Breast Cancer Foundation, headquartered in Dallas, is a non-profit, charitable foundation whose mission is to save lives by providing increased awareness through continuing education programs, nationally sponsored cause-related marketing programs, hope-inspired support programs and access to free and low-cost mammograms for those with limited resources. For details about NBCF, please visit www.nationalbreastcancer.org.

DPK Public Relations is a Houston-based public relations firm devoted to helping client protect and enhance their reputations. The firm provides media interview-training services as well as issues management, crisis communications planning and response services, executive-level writing and strategic media relations.

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