Ed Schipul to Help Nonprofit Organizations Leverage the Power of Social Media at 2008 South by Southwest Interactive Festival
Will Share Best Practices as Moderator of "Pimp My Nonprofit" Panel Discussion
HOUSTON, February 27, 2008 - How can a typical nonprofit organization spread its message without busting its budget? Ed Schipul, CEO of Schipul - The Web Marketing Company (www.schipul.com), believes the latest Social Media technologies can play an important role for organizations that understand how to safely and effectively harness their power. Schipul will moderate the panel, "Pimp My Non-Profit," at the 2008 South by Southwest Interactive Festival (SXSW) next month in Austin.
Schipul will be joined by panelists to discuss the latest Web-based social media technologies that nonprofit organizations are utilizing for fundraising and promotion of social causes. The panel consists of innovative social change experts, including Erin Denny, Senior Product Manager, www.youthnoise.com, Michaela Hackner, www.girlswithmacs.org and www.worldlearning.org, Beth Kanter, www.bethkanter.org, and Rachel Weidinger, Strategy for Social Entrepreneurs (http://rachelweidinger.blogspot.com) and NetSquared.
"Social media has enabled rapid response at a relatively low cost for nonprofits online," said Schipul. "By 'pimp your nonprofit,' we mean leveraging new media tools to create best of class bottom line results. Most nonprofits have two bottom lines -- one for the financials and one for the organization's mission, both of which can benefit from strategic use of social media technologies and techniques."
The panel discussion will offer a forum for evaluation of technological strategies, case study successes and failures and an opportunity to obtain feedback and ideas from the audience. It is scheduled Monday, March 10th at 1:30 p.m. at the Austin Convention Center in Austin, Texas.
SXSW Interactive attracts innovators and offers a venue for their projections on the newest trends in technology. Panels focus on how technology facilitates new ideas, communication and creativity in diverse digital and social applications.
Schipul - The Web Marketing Company serves associations around the world with the Tendenci Web marketing software (www.tendenci.com). Using Tendenci can make a nonprofit organization's Web site an integral part of its operations by automating many time-consuming functions such as membership data management, event registration, e-newsletters and advocacy updates.
The 2008 South by Southwest Interactive Festival will be held March 7-11, 2008 at the Austin Convention Center at 500 East Cesar Chavez in Austin, Texas. Registration information for the event is available at http://2008.sxsw.com/register_to_attend.
About Schipul - The Web Marketing Company
Schipul - The Web Marketing Company developed and builds on the Tendenci association management application, which was used by over 170,000 people worldwide over the past year and has more than a half million users overall. Schipul is based in Houston, and provides marketing services on the Internet to nearly 400 organizations from a variety of service industries in local, national and international markets. Schipul's clients include the Houston Zoo, Reliant Park and the New York Chapter of the National Academy of Television Arts and Sciences, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.