Furniture Nation Intends to Live Up to Its Name through E-tailing Strategy
NORTH RICHLAND HILLS, TEXAS, February 5, 2010 – Furniture Nation, a leading independent home furniture retailer, today announced the launch of its new online furniture store, www.furniturenation.com. The new Web site went live just in time for the peak furniture buying season, which coincides with the arrival of income tax refunds. With plans to introduce nationwide shipping this spring, Furniture Nation will serve home furniture customers throughout North America.
Established at 7245 Boulevard 26 in North Richland Hills in April 2008, Furniture Nation caters to the value shopper who is hunting for a great deal on quality furniture. The new emphasis on attracting furniture buyers who are searching online puts Furniture Nation on the leading edge of an industry in transition.
“Customers are using brick and mortar furniture stores to choose what they want, but instead of buying immediately, they go online to search for the best price,” Zed Pirbhai, founder and president of Furniture Nation. “Together with our brick and mortar location, our new online furniture store taps into these changing furniture buyer behaviors by doing a better job of helping them find what they want at the best possible price and delivering it directly to them.”
For customers outside the Dallas/Fort Worth area, Furniture Nation will increase delivery speed and efficiency, and reduce costs by shipping directly from the manufacturer or wholesaler to any location in North America.
Furniture Nation’s new online furniture store features an easy-to-use searchable database of hundreds of living rooms, bedrooms, dining rooms, media rooms, youth furniture and accessories. As an independent furniture retailer, Furniture Nation offers a wide variety of styles from many different manufacturers.
An estimated 70 percent of Americans are expected to receive tax refunds during the next three months and many use their refunds to purchase furniture to make their home more comfortable and stylish. Last week, the Internal Revenue Service launched its online filing system with a promise that people who do their taxes electronically will get refunds in as few as 10 days.
“Tax season is when business really takes off for Furniture Nation and other discount furniture retailers and we are ready to help the rush of furniture shoppers,” said Pirbhai.
To contact Furniture Nation, call 817-605-SOFA (7632) or visit www.furniturenation.com.