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MOVEFORFREE.COM SELECTS DPK PUBLIC RELATIONS TO GUIDE LOCAL MARKET PUBLIC RELATIONS PROGRAM

HOUSTON, January 19, 2004 - San Antonio-based MoveForFree.com has selected Houston-based DPK Public Relations to plan and implement a comprehensive marketing communications program in Houston and Dallas. The program is expected to include establishing strategic partnerships, conducting media relations and building upon the success of MoveForFree.com's advertising and community relations activities.

"We consider the addition of DPK Public Relations to our marketing mix to be an important element of our efforts to solidify and grow our core markets as we continue to expand," said James Schermerhorn, CEO and president of MoveForFree.com. "Through public relations, promotions and grassroots activities we expect to illustrate that MoveForFree.com is about a fun and hassle-free lifestyle."

MoveForFree.com is an innovator in the apartment resident relocating industry. It was the first to bundle together traditional apartment locator services and moving services. Because it is compensated through a real estate commission from participating properties when customers sign a lease, MoveForFree.com is able to offer a valuable incentive for using its services. By following a simple three-step process, customers can receive either a free local move with complete local moving assistance through an apartment specialist or a $100 cash voucher. The three-step process includes:

- Registering at www.moveforfree.com and receive detailed information on thousands Apartments, Condos and townhomes;

- Visit the properties and list Moveforfree.com as the referring agent; and

- Returning to www.moveforfree.com to schedule the free move and leave the moving to the professionals.

"This is an important win that will allow DPK Public Relations to showcase the range of our capabilities," said Dan Keeney, APR, president of DPK Public Relations. "As you might expect from a company that offers its services free of charge to the consumer, MoveForFree.com has a passionate and devoted following of very satisfied customers and our activities will build on that tremendous positive energy."

An amazing 95 percent of MoveForFree.com's customers say they would use the MoveForFree.com service again and 96 percent say they would refer the company to a friend.

MoveForFree.com, established in 2000, is the leading apartment resident relocation company in the Houston market. It offers residents traditional listing services combined with a free local move and complete moving assistance through an apartment specialist. MoveForFree.com's services are currently available in Houston, Dallas, Ft. Worth, Austin, San Antonio, Atlanta and Phoenix, and are forecasted to rapidly grow into numerous metropolitan cities across the country.

DPK Public Relations is a Houston-based public relations firm devoted to helping clients protect and enhance their reputations. The firm provides strategic marketing communications services as well as media relations, issues management, crisis communications planning and response, executive-level writing and media interview training. For more information: www.keeneypr.com.

Author: Dan Keeney
Phone: (832) 467-2904
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