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New Tendenci(R)-Based Web Site to Help American College of Acupuncture & Oriental Medicine Accelerate Growth

HOUSTON, July 05, 2006 -- The American College of Acupuncture & Oriental Medicine has updated and upgraded its Web site (www.acaom.edu) using the Tendenci Web marketing software application (www.tendenci.com). The ACAOM is an academic institution that offers degree programs to healthcare practitioners based on the theories, principles, and clinical applications of traditional Chinese medicine (TCM).

The ACAOM''s Web site serves as an extension of the college to educate the public about TCM and to begin establishing a relationship with prospective students and patients.

"Even though our instruction focuses on a 3,000 year old healthcare system, we know leading-edge technologies such as Tendenci can play a major role in educating the public," said John Paul Liang, M.S., M.S.O.M., the ACAOM''s interim president. "If we can use the Web to teach people about TCM, they will be less likely to fear it and more likely to try it."

Acupuncture and herbal medicine are a part of a complete medical system used to diagnose, treat, and prevent illnesses by addressing patterns of imbalance in the body to promote self-healing. Approaching healing from a holistic point of view, Oriental medicine treats the source of the illness, rather than just treating the symptoms.

The ACAOM''s new Web site targets the growing population that is interested in learning about TCM and makes it easy to contact the college. Every page features a contact form to request information. Tendenci''s easy-to-use content management system simplifies the task of keeping the Web site updated with the latest news and information about acupuncture. Additionally, Tendenci''s integrated Really Simple Syndication (RSS) capabilities enable anyone who wants to stay updated on ACAOM programs to subscribe to automatically receive word of site updates as they happen.

In recent years, acupuncture has experienced rapid growth, which has increased demand for education. Currently, approximately 16,000 acupuncturists are practicing in the U.S. and recent surveys suggest that over 20 million Americans have tried acupuncture. The Food and Drug Administration also estimates that Americans spent approximately $500 million per year during the 1990s on acupuncture services.

About the American College of Acupuncture & Oriental Medicine

Founded in 1991 as American Academy of Acupuncture & Traditional Chinese Medicine, the institution changed its name to American College of Acupuncture & Oriental Medicine (ACAOM) in 1996. Based in Houston, the ACAOM is certified to award a Master of Acupuncture and Oriental Medicine degree with a major of Acupuncture and Oriental medicine to graduates of the program. Additional information about the ACAOM is available at www.acaom.edu.

About Schipul - The Web Marketing Company

Schipul - The Web Marketing Company developed and builds on the Tendenci® association management software. Schipul is based in Houston, and provides marketing services on the Internet to a variety of service industries in local, national and international markets. Schipul''s clients include Clear Channel Exhibits, National Pharmacy Technician Association, The Children''s Fund, Wolff Companies and DPK Public Relations. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.

Author: Dan Keeney
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Category: technology | Sub Category: software