PRIME Powered by ParkHub Increases Revenues, Maximizes Parking Space Occupancy and Speeds Up Payments 

PRIMENew.jpgDALLAS, September 1, 2015 –, creators of a leading online parking reservation system, today announced the launch of PRIME – Parking Revenue Inventory Management Enterprise – a mobile point-of-sale (POS) platform purpose built for the unique needs of parking lot attendants and operators. With PRIME's cloud-based software and the platform's associated handheld processing device, parking lot attendants can accept credit cards, record cash payments and validate QR/bar codes from pre-purchased parking reservations, all while speeding up the process for parking customers. 

"After several months of use at one of America's premier sports and entertainment venues, we are ready to share the efficiencies as well as inventory and revenue controls from our robust platform with stadiums, arenas, event centers and  event parking operators everywhere," said George Baker, founder and CEO of

To date PRIME has parked over 700,000 vehicles and tracked/digitized over $6 million in payments. Clients using the platform are experiencing the following results:

•     Revenues have increased more than 23 percent;

•     Operations are parking 16 percent more vehicles per event;

•     Parkers paying with credit cards are spending over 10 percent more on parking, such as parking closer or buying other premium locations;

•     Payment speeds are up to seven times faster, meaning more throughput, shorter lines, less time waiting and lower CO2 emissions.


"PRIME powered by ParkHub is a digital solution to an analog industry, giving parking customers what they want – more payment options and less time in line – and giving the venues and their parking operations the power of real-time information." said Baker.

PRIME powered by ParkHub features a real-time cloud-based dashboard that enables parking operators to view parking inventory, transactions and traffic flow. The system reports this information in real-time via an LTE network and WiFi to a cloud-based platform that operators can view on their smartphone, tablet or any desktop. With access to this information for the first time, operators enjoy a level of control they have never experienced; giving them the power to dynamically adjust pricing based on supply and demand, and manage personnel assignments to maximize efficiency.

How big is the market? Researchers at the University of California, Berkeley estimate that the U.S. has as many as 2 billion parking spaces, one third of which are in parking lots. The operator of every parking lot can benefit from the PRIME mobile POS system.

The PRIME platform was purpose built for parking venue owners and operators by experienced veterans of the parking industry. Prior to establishing in 2009, George Baker served as Director of Operations with Parking Company of America in Dallas. This experience provided an appreciation for the on-the-ground challenges parking operators face – especially the complications of dealing with cash transactions – which inspired the development of's technology solutions as well as those currently in development.

To learn more about PRIME powered by ParkHub, email or visit

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About is a Dallas, Texas-based technology company serving the global parking industry. The company's two services, and Parking Revenue Inventory Management Enterprise (PRIME) , are dramatically improving the customer experience while increasing revenue for the parking provider. is an online parking reservation platform is easy to use and simplifies the parking process for both the parker and parking owners and operators. PRIME is a mobile POS system that processes and records payments, and reports vital information to parking operators in real-time. To learn more, visit