Client Bell was the Belle of the CES 2020 Ball
By any measure, DPK Public Relations client Bell had a blockbuster Consumer Electronics Show. From start to finish people lined up to experience the Bell Nexus control system, which will open aircraft operation to the general population in ways few could have imagined -- unless you cound George Jetson.
The excitement surrounding Bell Nexus in 2020 was contagious and led to more than 1,100 global media stories being published. Even Rolling Stone, an astute observer of popular culture, listed Bell among its Best of CES 2020. The Las Vegas Review-Journal included Bell Nexus among its 6 products that stood out at CES 2020.
As impactful as the promotion of Bell Nexus was, the true value of Bell's participation in CES has been the pivot in its positioning. For many generations Bell has been synonimous with helicopters and in more recent decades the advent of tiltrotor. Now, Bell is in the midst of a cultural evolution and repositioning, pushing its technology and innovation capabilities to the forefront.
A pivot like that for a company that has done one thing exceptionally well decade after decade can take many years. Bell has greatly accelerated that timeline by offering a jaw dropping experience at CES. Rolling Stone referred to Bell as an "aerospace and tech company."
Bell's exhibits as CES have been so good, in fact, that CES featured Bell as an exhibitor success story.
We at DPK Public Relations are proud of our work to help prepare the teams involved in innovation and vertical lift solutions at Bell for their storytelling opportunities. Our work goes back nine years to work related to the Bell OH-58 Kiowa Warrior Block II. Over the years it has been amazing to play a role in Bell's ongoing evolution.
Clearly, they were the belle of the ball!