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RADIO LOUNGE Connects With Listeners Using Tendenci® Web Marketing Software

HOUSTON, Aug. 24, 2006 – RADIO LOUNGE has selected Tendenci Web marketing software (www.tendenci.com) to launch an enhanced Web site, increasing functionality for its users. RADIO LOUNGE is a radio advertising and podcast production consulting company based in Houston. Tendenci is a feature-rich software application that powers marketing-driven Web sites. It is developed and marketed by Schipul - The Web Marketing Company (www.schipul.com), a leading worldwide provider of Web marketing solutions.

The new Web site, www.radioloungeusa.com, enables site visitors to browse frequently updated newsletters and articles about advertising, register for events and subscribe to Really Simple Syndication (RSS) feeds.

The Tendenci-powered Web site provides an easy-to-use Content Management System on every page to enable RADIO LOUNGE to update the site frequently without the inconvenience of going through a Web site administrator.

“With Tendenci, the focus can be on maintaining current articles and other important site content,” said M. Bruce Abbott, partner and creative director of RADIO LOUNGE. “Using tools such as podcasting and RSS, Web users always get the fresh content and we can communicate what RADIO LOUNGE is up to.”

Articles on the site convey that RADIO LOUNGE’s strength is in the formulation of the brand strategies behind the radio spots.

Although RADIO LOUNGE’s success was built on word-of-mouth, the company has found that high search engine rankings can be a good source of referrals as well. Tendenci offers integrated search engine optimization functionality to make it simple for those adding and editing content to make sure it can be found by Google, Yahoo and the others.

As the radio industry changes, RADIO LOUNGE is using its Web site to lead the market in new directions. For instance, the company has introduced Podcasting Production Services to help businesses harness the growth of podcasting and other online media as potential marketing vehicles.

With Tendenci, RADIO LOUNGE can easily showcase its podcasting expertise by posting and syndicating its own advertising and marketing podcasts, as well as examples of its creative approach to radio advertising.

According to “The Economics of Podcasting,” a report by Nielsen Analytics, more than six percent of U.S. adults, or about 9 million Web users, have downloaded podcasts in the past 30 days. The report found that the most successful podcasts are garnering as many as two million downloads a month, enabling them to attract mainstream advertising. 

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About RADIO LOUNGE
Radio Lounge is a radio advertising and podcast production consulting company. Radio Lounge is out to save radio advertising with consulting and production services aimed at radio stations, advertising agencies and radio advertisers. For more information, see www.radioloungeusa.com.

About Schipul – The Web Marketing Company
Schipul – The Web Marketing Company developed and builds on the Tendenci® association management software. Schipul is based in Houston, and provides marketing services on the Internet to a variety of service industries in local, national and international markets. Schipul’s clients include Clear Channel Exhibits, National Pharmacy Technician Association, The Children’s Fund, Wolff Companies and DPK Public Relations. Additional information about Schipul is available at www.schipul.com and www.tendenci.com

 

Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
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Category: technology | Sub Category: software