Web Marketing Key Element in Kolache Factory’s Nationwide Expansion

Houston, July 6, 2004 – Diners and prospective franchisees who are hungry for something different can now satisfy their cravings on the Web. Point 3 Communications and Schipul – The Web Marketing Company have introduced an integrated Web site for Kolache Factory (www.kolachefactory.com) to extend the company’s brand positioning and fuel its nationwide expansion.

Kolache Factory is a quick-service, bakery-café with a total of 24 company-owned and franchise locations in five states. The company plans to open 200 franchise bakeries across the country in the next four years.

With Kolache Factory’s “Eat Different” mantra at the core of the Web strategy, the new Web site is designed to strengthen bonds with the company’s passionate fan base while educating those who aren’t familiar with kolaches about the company’s products and franchise opportunities.

“Our Web marketing gets the point across that Kolache Factory is not just more of the same,” said John Banks, president of Kolache Factory. “Anyone who visits our Web site, whether they want to find the nearest location or are interested in franchising opportunities, will understand that our strength is that we offer different choices, different flavors and different ingredients.”

Kolache Factory’s agency-of-record, Point 3 Communications, worked closely with Schipul – The Web Marketing Company to develop the site’s look and feel, functionality and consumer interface.

“This strategic alliance between Point 3 and Schipul demonstrates how brand positioning can and should translate through to a Web site, to motivate consumers to purchase products or services,” said John Borys, Point 3’s creative director. “As Kolache Factory expands, the Web will become increasingly important as both a marketing tool and an educational resource.”

Kolache Factory’s new site features e-commerce capabilities with kolaches, croissants, sweets and specialty items available for shipment in quantities of three dozen and more. The site is powered by Schipul’s proprietary Tendenci™ software. For a screen shot relating to this release, please contact Kelly Papinchak at 281-497-6567 Ext. 508 or kpapinchak@schipul.com.

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About Kolache Factory

Founded in 1982, Kolache Factory is a quick-service, bakery-café that offers franchise opportunities around the country. The company has 14 company-owned and five franchise stores in Houston, TX,; two franchise stores in Indianapolis, IN; and one in Louisville, KY,  St. Louis, MO and Denver, CO. Company plans call for opening 200 franchise bakeries across the country by 2008.

About Point 3 Communications

Point 3 Communications is a full service marketing communications firm that provides its clients with superior solutions to their advertising and marketing needs. Point 3 Communications provides an end-to-end strategic solution that integrates marketing, advertising and production.

About Schipul – The Web Marketing Company

Schipul – The Web Marketing Company developed and builds on the Tendenci™ relationship marketing application software. Schipul is based in Houston, and provides marketing services on the Internet to a variety of service industries in local, national and international markets. Additional information about Schipul is available at www.schipul.com.