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Schipul - The Web Marketing Company Helps Clear Channel Exhibitions Bring the Power of Museum Exhibits to the Web

Houston, November 8, 2004 -- Clear Channel Exhibitions, one of the world's premier providers of traveling museum exhibits, has turned to Schipul – The Web Marketing Company to bring the excitement and force of its exhibits to the Internet. The result is www.clearchannelexhibitions.com, an enhanced Web site running on Schipul’s proprietary Tendenci® software backbone.

Clear Channel Exhibitions conceptualizes, designs, produces, markets and tours its exhibits, which primarily target science, art, natural history and children's museums. The company is currently touring twenty different exhibits, including “Space: A Journey to Our Future,” “Saint Peter and the Vatican: The Legacy of the Popes” and “Genome: The Secret of How Life Works.” The exhibits use educational concepts to create high quality, immersing, multi-sensory, entertaining and educational experiences for family audiences.

The challenge was how to adequately translate those immersing qualities through the Web for Clear Channel Exhibitions’ distinct trade and educational audiences: potential corporate sponsors, museum exhibition managers and educators in search of an entertaining and educational experience. With the help of Schipul’s proprietary Tendenci membership management software, the site succeeds in engaging all three.

“The common interests among sponsors, museums and science centers, and educators is the subject matter and quality of the experience our exhibits create for families and students; the new site really showcases the strengths of each of our exhibits,” said Mike Kempf, Clear Channel Exhibitions’ vice president, national marketing. “With Tendenci, we can observe the actions of visitors to our Web site to see what’s hot and what could use improvement, which helps us establish a more meaningful relationship with each audience.”

The new site features significantly enhanced navigation, which will help optimize its performance with major search engines, such as Yahoo! and Google. Additionally, Tendenci makes it easy for Clear Channel Exhibitions to keep the site up-to-the-minute by managing their own site content and posting articles and news releases without going through a middle man.

“More than 60 million people worldwide have enjoyed a Clear Channel Exhibitions experience, so we worked to emphasize the core equity of their brand, which is the exhibits themselves,” said Ed Schipul, founder and CEO of Schipul – The Web Marketing Company. “By featuring vibrant photography and enabling visitors to drill down into the specifics of the catalogue of exhibit opportunities, we expect the Web to help build demand for the exhibits and generate interest in the corporate community for sponsorships.”

With growing consumer skepticism and scrutiny of corporate credibility, exhibits and museum-based events offer sponsors a high degree of acceptance and direct consumer interaction. In fact, according to Clear Channel Exhibitions’ research, 81 percent of exhibit visitors say the public image of a sponsor was enhanced by its involvement.

About Clear Channel Exhibitions
Clear Channel Exhibitions is a division of Clear Channel Entertainment. Based in San Antonio, Texas, Clear Channel Exhibitions provides high quality, state-of-the-art, educational family experiences, and serves as a major development partner with more than 200 leading museums and research institutions. The company is proud to work with corporations such as Pfizer Inc, Target Stores, GM, HP, TIME, John Hancock Financial Services, Cadillac, OnStar, Lockheed Martin and others to bring blockbuster exhibits and events to people around the globe.

About Schipul – The Web Marketing Company
Schipul – The Web Marketing Company developed and builds on the Tendenci™ relationship marketing application software. Schipul is based in Houston, and provides marketing services on the Internet to a variety of service industries in local, national and international markets. Schipul’s clients include Clear Channel Exhibits, National Pharmacy Technician Association, The Children’s Fund, Wolff Companies and DPK Public Relations. Additional information about Schipul is available at www.schipul.com.

For a screenshot relating to this release, please contact Schipul Communications Director Kelly Papinchak at e-mail protected from spam bots or 281-497-6567 Ext. 508.

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Author: Dan Keeney
Phone: (832) 467-2904
Fax: (832) 467-2909
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Category: technology | Sub Category: software