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Learn to Love Dirty Rotten Questions from the Media

Learn to Love Dirty Rotten Questions from the Media

To draw out the conflict in a story, journalists are trained and rewarded for using highly inflammatory language in their questions. They will accuse you of terrible things to provoke an interesting response. DPK Public Relations Founder Dan Keeney, APR explains how spokespeople can diffuse this by always keeping their language positive. Photo by Steven Kelley.