Client NOKA Chocolate Opens Their Kitchen
When client NOKA Chocolate was criticized by an anonymous blogger for the price of their product, we embraced the criticism to help tell the story of what luxury chocolate is all about. The result? Coverage in the New York Times as well as local publicity in the Dallas area, including this piece that ran on News 8 in Dallas. Sometimes, the way to neutralize the damage that can be done from negative scrutiny is the welcome it.