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How to Measure Public Relations Success

Don't let myths cloud your understanding of PR measurement. Instead, leverage PR as a powerful tool to drive your organization's success. Public relations is often shrouded in the myth that measuring outcomes is elusive if not impossible. This misconception stems from the belief that the primary result of PR activities is the mere generation of publicity. While publicity indeed provides value, its true significance is unlocked when it aligns seamlessly with your organization's overarching strategies and business objectives. It's imperative for organizations to hold their public relations initiatives accountable for achieving well-defined and quantifiable goals that truly matter. In many instances, the same metrics used to gauge the effectiveness of advertising can be applied to evaluate the impact of PR. Public relations outcomes typically fall into three distinct categories. We can educate. We can persuade. And we can mobilize. Put …


The Power of Message and Delivery: Crafting Impactful Presentations and Interviews

What is the relative importance of presentation and interview content -- the words spoken -- versus the way the information is presented -- such as tone of voice and nonverbal cues? This article closely examines this question, separating fact from fiction.


  • Released: October 26th, 2023 12:25 PM
  • Author: Daniel Keeney
  • Phone: (800) 596-8708
  • Email:
  • Website: www.dpkpr.com
  • Tag(s): PR pr advice media training presentation skills

Response to Wuhan Coronavirus: Another PR Fail or Chance to Shine?

While a lot of attention has understandably been focused on the Senate Impeachment Trial of President Trump, we learned that the U.S. Centers for Disease Control confirmed the first case of the novel Wuhan coronavirus. The patient involved was described as having a history of traveling to China and started to show symptoms four days after arriving from China in the U.S. Images of health workers in full protective gear and the announcement that travelers from Wuhan – a city of 11 million people – to the U.S. will be required to undergo health screenings immediately brought back memories of the Ebola outbreak in Dallas in the fall of 2014. As The Dallas Morning News reported, in the story, ‘Looking back, Dallas Ebola crisis showed cost of fear, value of leadership,’ “We learned that the buffering protection of the two …


  • Released: January 21st, 2020 07:23 PM
  • Author: Daniel Keeney
  • Phone: (800) 596-8708
  • Email:
  • Website: www.dpkpr.com
  • Tag(s): healthcare public relations pr advice pr tips

Silence Can Amplify the Power of Your Words

Shut Up and Use One of the Most Powerful Communications Tools  We at DPK Public Relations appreciated a recent post by Dan Rockwell, "How to Capture the Opportunity in Awkward Silence," from his Leadership Freak blog. It describes the value of leaders allowing silence in the midst of meetings or interviews. So often, silence in a meeting ratchets up tension and anxiety. It is the third rail of interpersonal communication - touching it can be deadly! However, this negative response to a moment of contemplation can be harmful. It can prompt people to rush and make statements or offer solutions that lack a solid foundation and are ill conceived.  Right out of college, I worked briefly selling cars. As is the case with many salespersons, we were coached to capitalize on the discomfort created by silence. Make a closing statement and …


Our Readers Point You to the Must-Read PR Advice

If you don't have time to leaf through our entire library of more than 100 articles offering valuable public relations advice, our readers offer their guidance on what the best articles are.