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14 Articles Found

The PR Implications of Conspiracy Theories for Private Companies

Let me say right from the start that this is not going to be a comprehensive analysis of the topic described in the headline. I think the headline presents a great premise for an article, but really I don't have the stomach for it. Maybe further down the road. I waded into this subject after reviewing the first part of PRovoke's story, "Crisis Review: The Top 20 Crises Of 2020," which selected election fraud claims to top its list. Dominion Voting Systems somehow wound up on the radar of absolutely crazy theories about how the 2020 vote could have been changed or otherwise manipulated. I'm sure the public relations and crisis counselors working with and for Dominion were sickened by what they witnessed, and I 100 percent support their legal efforts to extract whatever pounds of flesh they can from …


Five Crisis Communications Fundamentals Every Organization Needs to Know

Access to Accurate Information Will Help Decision Makers Stop a Crisis Plenty has been written about how digital media has changed crisis communications. That makes sense, because the pace of scrutiny has accelerated with everyone carrying devices that can instantly broadcast video to a worldwide audience. What’s more, digital media creates a platform for people to express outrage, and that backlash can really sting. That said, the core fundamentals of crisis communications remain unchanged from when I entered public relations more than 20 years ago – and they go back a lot further than that.  Crisis communications is sometimes portrayed as a way to deflect responsibility or explain away a problem. In reality, crisis PR’s most important role is to aid in stopping human suffering and the potential for harm to the community as quickly as possible.  Crisis communications does …


The Top 5 Benefits of PR Crisis Planning

Crisis Planning Can Reduce Crisis Risk and Speed Up Crisis Response Kudos to Jill Odom, editor for the trade publication, Total Landscape Care, for this week's story, "Expecting the unexpected: Managing a public relations crisis." Odom makes the case that every business -- even small businesses -- are at risk of a crisis and need a crisis response plan just in case. The article is worth reviewing and it prompted us at DPK Public Relations to catalogue a few of the biggest benefits we have observed businesses enjoying as a result of going through the crisis planning process. Here are the top five benefits of developing a crisis response plan: 1. The mere act of creating a crisis plan often establishes heightened awareness of crisis risks throughout the organization. By identifying and prioritizing the events that could threaten normal business …


DPK Public Relations Founder Discusses Crisis Planning

Oregon Communicators Learn About Fundamentals of Crisis Communications DPK Public Relations Founder Daniel Keeney, APR was proud to present at the Spring Conference of the Healthcare Communicators of Oregon last week on the subject of Crisis Communications Planning. He discussed how all crises have certain characteristics, including unwanted scrutiny, an interruption of normal business operations and harm (or threat of harm) to reputation. If your organization is experiencing an event or percolating issue with those three characteristics, you are probably in great danger of being in crisis.  If your organization is in crisis, call DPK Public Relations at 800.596.8708.  Another common element of crisis is that the event could have been anticipated. One of the great values of crisis planning is conducting a threat or vulnerability assessment. We do this by talking with people from throughout the organization and also assessing …


Warren Buffett endorses presentation skills training

I am a big fan of Warren Buffett (my Aunt Margie -- maiden name Margie Lee Canaday -- was his classmate in Omaha and was even mentioned in his autobiography, Snowball), so I carved out some time this week to watch his town hall event with Bill Gates at Columbia Business School students on CNBC. Now, it is one thing for me to try to explain to executives the value of our Media Interview Skills Training and Presentation Skills Training services, but to have Warren Buffett put it into dollars and cents -- that takes it to another level!   So when Mr. Buffett explained that improving communications skills can increase the future earnings potential of executives by 50 percent -- which conservatively translates into about a half million dollars for the average college graduate -- it was music to my ears! You could improve on that (he's referring to …


Crisis Communications Expert Offers Valuable Tips for All Businesses

DPK Public Relations President and Founder Dan Keeney, APR was featured in the article, "Crisis Communications: How to Recover from a Black Eye," in the March/April issue of Perspectives, a publication for the insurance brokerage industry. The article was written by Paula L. Weis, who does a great job of gathering a lot of solid information and delivering it in a way that is interesting and easy to read.    Of course, these are challenging times for the entire financial services industry and insurance brokers are dealing with customers every day who are afraid that their carriers will not be able to survive. But the tips provided regarding crisis planning, response and recovery should be in the pocket of every communicator these days. You never know when you might need it.   Download the article by clicking on the image below.   …


Our Readers Point You to the Must-Read PR Advice

If you don't have time to leaf through our entire library of more than 100 articles offering valuable public relations advice, our readers offer their guidance on what the best articles are.


In the eye of the storm: Ten PR lessons learned from Hurricane Ike

What can every public relations counselor learn from Hurricane Ike? We offer 10 crisis planning and response fundamentals, expanding on what was published in the November 2008 edition of Public Relations Tactics.


Fundamentals of Crisis Planning: Establish Media Relationships Before Crisis Occurs

The role of media in covering crises is evolving with enormous impacts from the impacts of the 24-hour news cycle and ubiquitous mobile devices with the ability to record or stream live video and sound. Find out what your organization should do now to protect its reputation.


As Hurricane Ike Approaches, Reflect on 2005's Teachable Moments

With Hurricane Ike bearing down on Houston, it is appropriate to revisit the lessons learned from Hurricanes Katrina and Rita. These are great fundamentals for crisis communications planning and response. A number of these lessons have been integrated into the operational response of public, private and nonprofit organizations, saving lives.