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Helping Smart People Make Complicated Information Relatable

Best of Silver Anvil Winning Program Builds Support for Human Space Exploration DPK Public Relations has a long relationship with NASA - Johnson Space Center that goes back to the Space Shuttle era, and we were proud to assist the Human Research Program's efforts to communicate about the science behind Astronaut Scott Kelly's Year in Space. The concept was simple: Kelly is an identical twin, so NASA seized the opportunity to monitor the impact of this prolonged exposure to zero gravity and compare those physiological and psychological measurements with those of his brother, Mark Kelly, who also is an astronaut. The challenge for any organization involved in science, technology or medicine -- or really anything that is complex -- is getting the smart people who are involved comfortable speaking in plane English about it. Making complicated information relatable isn't something …


Best of Silver Anvil 2017 Goes to Client NASA Johnson Space Center

NASA's One-Year Mission Earns PRSA's Highest Honor Congratulations to our client, NASA Johnson Space Center, for winning the 2017 Best of Silver Anvil Award. The agency's program, "Year in Space: Communicating NASA's Historic One-Year Mission from Space to Ground," won the Silver Anvil in the Integrated Communications category and a second Silver Anvil for Reputation Management. It was judged to be the best of all this year's Silver Anvil winners. DPK Public Relations is proud to have assisted with spokesperson preparation connected to NASA's historic one-year mission. We worked closely NASA's Human Research Program in the year leading up to the mission to hone messages and refine storytelling strategies. We later media trained many of the scientists and researchers involved in the mission. NASA Johnson Space Center's integrated communications campaign showcased diverse activities aboard the International Space Station and collaborated …