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Founder Daniel Keeney, APR Quoted in Washington Post

DPK Public Relations Founder Daniel Keeney, APR was cited as a crisis communications expert in a Washington Post story about how businesses can navigate through an online attack. The story, "A company under Trump attack makes a bold move: It repeatedly ignores him," by Danielle Paquette examines how Rexnord Corp. handled a series of tweets from the President that sought to shame the company for its decision to move manufacturing work from Indiana to Mexico eliminating 350 jobs. For its part, Rexnord privately explained its rationale for the move to its union but has kept a very low public profile -- even when faced with blistering criticism from the President. In fact, a review of news coverage in the days and weeks after the plant closure news went public shows Rexnord officials declined to comment again and again. As often …


DPK Public Relations Reflects on 13th Anniversary

Many Thanks to Clients, Extended Team Members and Friends for a Very Lucky 13! Looking back on our first 13 years in business, it is amazing to reflect on the change in what we do. When we first hung a shingle in 2003, the concept of "social media" was not well defined or understood and RIM's Blackberry was the dominant mobile device, offering a hint of what smartphones would become. That said, the writing was clearly on the wall. We were de-emphasizing traditional media relations and urging clients to incorporate interactive elements into their websites. In 2003, social networks were in their infancy, with MySpace, Friendster and Linkedin all launching in 2002-2003. For us at DPK Public Relations and other public relations counselors, this was a period of experimentation. I remember Web marketing expert and client Ed Schipul speaking to …


Social Media Mistakes Can Hurt Your Business

  Barry Shlachter with the Fort Worth Star-Telegram recently reported on the story of the owner of a new brew pub who let his frustrations with his kitchen staff get the better of him. We've all heard the classic advice to count to 10 or go walk it off so you don't do or say something you will later regret. Apparently this guy didn't get that advice. As Shlachter describes in his story, "Fort Worth pub seeks to put profane posts in the past," which was picked up by other papers who use the Mclatchy-Tribune News Service, Carlo Galotto ranted publicly via Facebook about what he called, "spoiled Obama kids" then engaged in some name calling when people posted responses to his unfortunate tirade. Not exactly a great way to ingratiate yourself or your brand new business to your community. …


A Changed PR Landscape

The practice of public relations has dramatically changed. It is imperative that organizations change the way they communicate and resist the forces that encourage you to continue the way you have always done things because it is the way you have always done things. Read more from Dan Keeney, APR.


The Truth about "Digital Crisis Communications"

Recent high profile online calamities experienced by notable brands are prompting discussion about the emergence of a new discipline: digital crisis communications. I understand that some people may believe the fundamental rules have shifted, thus necessitating a new approach to crisis planning and response. However, this is not the case. The fundamentals of crisis communications remain as relevant in an era of rapidly evolving media power structures as they have always been.   That said, I am realistic enough to expect that digital crisis communications will probably catch fire because it captures the current zeitgeist. Social media has reached the tipping point, so more problems will be reported and discussed through online tools such as Twitter, YouTube, Facebook and whatever emerges in the next year to dethrone them.    There will undoubtedly be all sorts of people who portray themselves as digital crisis …


Is Social Media Changing Public Relations?

A recent interview in FORUM, the quarterly newspaper of the Public Relations Student Society of America, explored Social Media's impact on public relations. The rise of online resources that enable and encourage the "audience" to contribute to the exchange of information do not fundamentally change the underpinnings of public relations.


  • Released: December 24th, 2007 11:00 AM
  • Author: Dan Keeney
  • Phone: (832) 467-2904
  • Fax: (214) 4432-7555
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  • Website: http://www.dpkpr.com
  • Tag(s): media PR public relations social

Tweeting Over Twitter: Is There a Public Relations Use?

The public relations community is being pulled kicking a screaming into the brave new world of Social Media. DPK Public Relations has helped clients leverage opportunities online and offers advice.