BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
PRODID:-//Tendenci - The Open Source AMS for Associations//Tendenci Codeba
 se MIMEDIR//EN
BEGIN:VEVENT
DESCRIPTION:--- This iCal file does *NOT* confirm registration.\nEvent det
 ails subject to change. ---\nhttps://www.dpkpr.com/events/30/\n\nEvent Tit
 le: Bulldog Reporter''s "Revolution in PR Technology: How Blogs, RSS, Wiki
 s, and Podcasting are Transforming Corporate Communications"\nStart Date /
  Time: Sep 09, 2005 08:30 AM US/Eastern\nLocation: Crowne Plaza Times Squa
 re\nSpeaker: Ed Schipul\nGoogle\nhttp://maps.google.com/maps?q=1605+Broadw
 ay,New York,New York,10019\n\nForecast\nhttp://www.weather.com/weather/mon
 thly/10019\n\nMORNING &ndash\; 9AM - NOON\n\nI. How These Technologies Are
  Revolutionizing Corporate Messaging\nA. Overview: New publishing power to
  the people&mdash\;and to PR\nSteve Rubel, Sally Falkow, Pete Blackshaw\nB
 . RSS: What is syndication and how simple is it (really) to use?\nSally Fa
 lkow, Pete Blackshaw, Makaela Meadows \nC. Blogs: What are they, how do th
 ey work, why do they matter, who is using them, how can you get started?\n
 Sally Falkow, Steve Rubel\nD. Pod- and Videocasting: What are they, how do
  they work, why do they matter, who is using them, what problems do they e
 ngender, how can you get started?\nEric Schwartzman, Dan Forbush, Makaela 
 Meadows \nE. Wikis: What are they, how do they work, why do they matter, w
 ho is using them, what problems do they engender, how can you get started?
 \nDavid Berger, Dan Forbush, Ed Schipul\nLUNCH KEYNOTE &ndash\; NOON - 1PM
 \n\nHow Blogs Are Changing the World\nBrooke Gladstone\nAFTERNOON &ndash\;
  1PM &ndash\; 5PM\n\nII. Hands On: How You Can Harness These Technologies 
 Now\nA. Blogs and Syndication in the Corporate Environment: Confessions of
  bloggers/PR pros\nWho should write your blog, what should they write abou
 t, how much will it cost, how can you measure impact?\nSteve Rubel, David 
 Berger, Makaela Meadows \nB. Blogs and Crisis: How to monitor the blogosph
 ere and mechanisms for response\nThe frightening power of bloggers, to res
 pond or not to respond, what cost monitoring? \nSteve Rubel, Pete Blacksha
 w\nC. Wikis: How they fit into corporate communications strategy and how y
 ou can create one\nWhere does this format work, what are the dangers of an
  open forum, how much will it cost, how will you know it&rsquo\;s working?
 \nDavid Berger, Dan Forbush, Ed Schipul\nD. Podcasting and Video Blogging 
 in the Corporate Environment: Examples of organizations using podcasting a
 nd how you can incorporate this technology into your plan\nWhat makes good
  corporate casting content, what kind of investment will you need, how can
  you measure results? \nEric Schwartzman \n\n--- This iCal file does *NOT*
  confirm registration.Event details subject to change. ---\n\n--- By Tende
 nci - The Open Source AMS for Associations ---\n
UID:uid30@dpkpr.com
SUMMARY:Bulldog Reporter''s "Revolution in PR Technology: How Blogs, RSS, Wikis, and Podcasting are Transforming Corporate Communications"
DTSTART:20050909T123000Z
DTEND:20050909T213000Z
CLASS:PUBLIC
PRIORITY:5
DTSTAMP:20260423T110712Z
TRANSP:OPAQUE
SEQUENCE:0
LOCATION:Crowne Plaza Times Square
X-ALT-DESC;FMTTYPE=text/html:<div>--- This iCal file does *NOT* confirm re
 gistration.Event details subject to change. ---</div><h1>Event Title: Bull
 dog Reporter''s "Revolution in PR Technology: How Blogs, RSS, Wikis, and P
 odcasting are Transforming Corporate Communications"</h1><div>https://www.
 dpkpr.com/events/30/</div><br /><div>When: Sep 09, 2005 08:30 AM US/Easter
 n</div><div>Speaker: Ed Schipul</div><br />Crowne Plaza Times Square<br />
 1605 Broadway<br />New York, New York 10019<br /><div>http://maps.google.c
 om/maps?q=1605+Broadway,New York,New York,10019</div><br /><div>Forecast: 
 http://www.weather.com/weather/monthly/10019</div><br /><br /><div><p>MORN
 ING &ndash\; 9AM - NOON<br/> <br/> I. How These Technologies Are Revolutio
 nizing Corporate Messaging<br/> A. Overview: New publishing power to the p
 eople&mdash\;and to PR<br/> Steve Rubel, Sally Falkow, Pete Blackshaw</p> 
 <p>B. RSS: What is syndication and how simple is it (really) to use?<br/> 
 Sally Falkow, Pete Blackshaw, Makaela Meadows </p> <p>C. Blogs: What are t
 hey, how do they work, why do they matter, who is using them, how can you 
 get started?<br/> Sally Falkow, Steve Rubel</p> <p>D. Pod- and Videocastin
 g: What are they, how do they work, why do they matter, who is using them,
  what problems do they engender, how can you get started?<br/> Eric Schwar
 tzman, Dan Forbush, Makaela Meadows </p> <p>E. Wikis: What are they, how d
 o they work, why do they matter, who is using them, what problems do they 
 engender, how can you get started?<br/> David Berger, Dan Forbush, Ed Schi
 pul</p> <p>LUNCH KEYNOTE &ndash\; NOON - 1PM<br/> <br/> How Blogs Are Chan
 ging the World<br/> Brooke Gladstone</p> <p>AFTERNOON &ndash\; 1PM &ndash\
 ; 5PM<br/> <br/> II. Hands On: How You Can Harness These Technologies Now<
 br/> A. Blogs and Syndication in the Corporate Environment: Confessions of
  bloggers/PR pros<br/> Who should write your blog, what should they write 
 about, how much will it cost, how can you measure impact?<br/> Steve Rubel
 , David Berger, Makaela Meadows </p> <p>B. Blogs and Crisis: How to monito
 r the blogosphere and mechanisms for response<br/> The frightening power o
 f bloggers, to respond or not to respond, what cost monitoring? <br/> Stev
 e Rubel, Pete Blackshaw</p> <p>C. Wikis: How they fit into corporate commu
 nications strategy and how you can create one<br/> Where does this format 
 work, what are the dangers of an open forum, how much will it cost, how wi
 ll you know it&rsquo\;s working?<br/> David Berger, Dan Forbush, Ed Schipu
 l</p> <p>D. Podcasting and Video Blogging in the Corporate Environment: Ex
 amples of organizations using podcasting and how you can incorporate this 
 technology into your plan<br/> What makes good corporate casting content, 
 what kind of investment will you need, how can you measure results? <br/> 
 Eric Schwartzman </p></div><div>--- This iCal file does *NOT* confirm regi
 stration.Event details subject to change. ---</div><div>--- Tendenci&reg\;
  Software by <a href="https://www.tendenci.com">tendenci.com</a> - The Ope
 n Source AMS for Associations ---</div>
BEGIN:VALARM
TRIGGER:-PT30M
ACTION:DISPLAY
DESCRIPTION:Reminder
END:VALARM
END:VEVENT
END:VCALENDAR