BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Tendenci - The Open Source AMS for Associations//Tendenci Codeba se MIMEDIR//EN BEGIN:VEVENT DESCRIPTION:--- This iCal file does *NOT* confirm registration.\nEvent det ails subject to change. ---\nhttps://www.dpkpr.com/events/31/\n\nEvent Tit le: Bulldog Reporter's "Revolution in PR Technology: How Blogs, RSS, Wikis , and Podcasting are Transforming Corporate Communications"\nStart Date / Time: Sep 16, 2005 08:30 AM US/Pacific\nLocation: Hilton Hotel and Towers\ nSpeaker: Ed Schipul\nGoogle\nhttp://maps.google.com/maps?q=333+O’Farrel l+Street,San Francisco,California,94501\n\nForecast\nhttp://www.weather.co m/weather/monthly/94501\n\nMORNING &ndash\; 9AM - NOON\nI. How These Techn ologies Are Revolutionizing Corporate Messaging\nA. Overview: New publishi ng power to the people&mdash\;and to PR\nSally Falkow, Jay Stockwell\nB. R SS: What is syndication and how simple is it (really) to use?\nBill Flitte r, Sally Falkow, Jay Stockwell\nC. Blogs: What are they, how do they work, why do they matter, who is using them, how can you get started?\nSally Fa lkow, Jay Stockwell\nD. Pod- and Videocasting: What are they, how do they work, why do they matter, who is using them, what problems do they engende r, how can you get started?\nEric Schwartzman, Mark Jen\nE. Wikis: What ar e they, how do they work, why do they matter, who is using them, what prob lems do they engender, how can you get started?\nMark Jen, Giovanni Rodrig uez, Ed Schipul\nLUNCH KEYNOTE &ndash\; NOON - 1PM\nHow Blogs Are Changing the World\nCraig Newmark\nAFTERNOON &ndash\; 1PM &ndash\; 5PM\nII. Hands On: How You Can Harness These Technologies Now\nA. Blogs and Syndication i n the Corporate Environment: Confessions of bloggers/PR pros\nWho should w rite your blog, what should they write about, how much will it cost, how c an you measure impact?\nMark Jen, Bill Flitter\nB. Blogs and Crisis: How t o monitor the blogosphere and mechanisms for response\nThe frightening pow er of bloggers, to respond or not to respond, what cost monitoring? \nSall y Falkow, Jay Stockwell\nC. Wikis: How they fit into corporate communicati ons strategy and how you can create one\nWhere does this format work, what are the dangers of an open forum, how much will it cost, how will you kno w it&rsquo\;s working?\nMark Jen, Giovanni Rodriguez, Ed Schipul\nD. Podca sting and Video Blogging in the Corporate Environment: Examples of organiz ations using podcasting and how you can incorporate this technology into y our plan\nWhat makes good corporate casting content, what kind of investme nt will you need, how can you measure results? \nEric Schwartzman, Mark Je n \n\n--- This iCal file does *NOT* confirm registration.Event details sub ject to change. ---\n\n--- By Tendenci - The Open Source AMS for Associati ons ---\n UID:uid31@dpkpr.com SUMMARY:Bulldog Reporter's "Revolution in PR Technology: How Blogs, RSS, Wikis, and Podcasting are Transforming Corporate Communications" DTSTART:20050916T153000Z DTEND:20050917T003000Z CLASS:PUBLIC PRIORITY:5 DTSTAMP:20260422T165851Z TRANSP:OPAQUE SEQUENCE:0 LOCATION:Hilton Hotel and Towers X-ALT-DESC;FMTTYPE=text/html:
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Event Title: Bull dog Reporter's "Revolution in PR Technology: How Blogs, RSS, Wikis, and Po dcasting are Transforming Corporate Communications"

https://www.d pkpr.com/events/31/

When: Sep 16, 2005 08:30 AM US/Pacific
Speaker: Ed Schipul

Hilton Hotel and Towers
333 O’Farrell Street
San Francisco, California 94501
http:// maps.google.com/maps?q=333+O’Farrell+Street,San Francisco,California,945 01

Forecast: http://www.weather.com/weather/monthly/94501< /div>

MORNING &ndash\; 9AM - NOON

I. How These Technologies Are Revolutionizing Corporate Messaging
A. Overview: New publishing power to the people&mdash\;and to PR
Sall y Falkow, Jay Stockwell

B. RSS: What is syndication and how simple is it (really) to use?
Bill Flitter, Sally Falkow, Jay Stockwell

C. Blogs: What are they, how do they work, why do they matter, who is u sing them, how can you get started?
Sally Falkow, Jay Stockwell

< p>D. Pod- and Videocasting: What are they, how do they work, why do they m atter, who is using them, what problems do they engender, how can you get started?
Eric Schwartzman, Mark Jen

E. Wikis: What are they, h ow do they work, why do they matter, who is using them, what problems do t hey engender, how can you get started?
Mark Jen, Giovanni Rodriguez, Ed Schipul

LUNCH KEYNOTE &ndash\; NOON - 1PM

< p>How Blogs Are Changing the World
Craig Newmark

AFTER NOON &ndash\; 1PM &ndash\; 5PM

II. Hands On: How You Can H arness These Technologies Now
A. Blogs and Syndication in the Corpora te Environment: Confessions of bloggers/PR pros
Who should write your blog, what should they write about, how much will it cost, how can you me asure impact?
Mark Jen, Bill Flitter

B. Blogs and Crisis: How to monitor the blogosphere and mechanisms for response
The frightenin g power of bloggers, to respond or not to respond, what cost monitoring? < br/> Sally Falkow, Jay Stockwell

C. Wikis: How they fit into corpor ate communications strategy and how you can create one
Where does thi s format work, what are the dangers of an open forum, how much will it cos t, how will you know it&rsquo\;s working?
Mark Jen, Giovanni Rodrigue z, Ed Schipul

D. Podcasting and Video Blogging in the Corporate Env ironment: Examples of organizations using podcasting and how you can incor porate this technology into your plan
What makes good corporate casti ng content, what kind of investment will you need, how can you measure res ults?
Eric Schwartzman, Mark Jen

--- This iCal file d oes *NOT* confirm registration.Event details subject to change. ---
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