Fast Company Features Views of Marqeta CEO on AI
Thought leadership can be a powerful way for companies to gain share of voice. The key is to articulate big visionary ideas in ways that are relatable and easily understandable. Doing this can help to position the company and its leadership as trailblazers who care about the right things.
A recent example of this is a byline article by Simon Khalaf, the CEO of Marqeta, a client of DPK Public Relations, which was featured in Fast Company, the world's leading business media brand. The article, "How AI can lead to greater economic equity," examines how responsible deployment of artificial intelligence could revolutionize credit underwriting.
Be sure to make it a priority to assist the C-suite in developing a steady flow of fantastic thought-provoking content as part of your content marketing strategy. While engaging with external influencers can help to amplify your messages, identifying and enabling your internal experts to carry the torch will serve your brand well.