The March 5th issue of Brandweek looks at how various food companies have responded to E.coli outbreaks that threaten their respective reputations and strain consumer trust. It includes comments from DPK Public Relations'' President Dan Keeney.
DPK Public Relations is among the firms that specialize in crisis communications featured in the San Francisco Chronicle report on Jet Blue''s response to the shut-down of its entire flight schedule a couple weeks ago. The observations and advice of all the counselors included in the report provides great guidance for CEOs under pressure.
DPK Public Relations is celebrating the life of its mascot, Mac, who passed away unexpectedly over the weekend.
An article in the February edition of Harvard Business Review, "Reputation and Its Risks," points to three situations that put reputation at risk: reputation-reality gap, changing beliefs and expectations, and weak internal coordination. This article offers a summary.
Reputation management examines perceptions of an organization and works to align organizational behavior with public demands and expectations. In some cases, the two already are aligned but there is a lack of understanding or awareness of it. In other cases, there is a clear need for a change in organizational behavior.
A Texas-based chocolatier is facing scrutiny after a blogger attack. Now, the ethics of DPK''s Dan Keeney are also being questioned after posting comments that offered a differing perspective. In this post, Dan offers an explanation and seeks guidance.
A federal court ruling suggests that a University’s colors are inherently associated with that University and therefore subject to its trademark. The case of a small mom and pop retailer going head to head with a Texas University is worth learning about and getting involved in.
What is being missed in the heated exchanges regarding the failure of Wal-Mart to disclose ties to seemingly independent bloggers is that ALL public relations programs -- both online and offline -- should face a high level of disclosure. This article examines the issue.
The 2006 PRWeek/Cymfony Corporate Survey is out with some interesting information about the state of the public relations profession. It isn''t all pretty, with the focus on old media rather than new and on dissemination rather than listening.
Ever wonder what makes a successful public relations program tick? Me too. Sometimes the initiatives that I am certain will be a huge success end up dying. Other times, something we throw together not expecting the media to bite ends up being enormous successes.