Schedule Media Training and Crisis Response Training for Spokesperson Preparation 

Media TrainingMedia training is more important than ever. In an era in which virtually everyone is collecting information and telling stories -- in traditional news media as well as social media -- your organization's success depends on skilled spokespersons. Media training for your spokespersons can ensure they are camera-ready -- even if it's a smartphone camera!

Contact DPK Public Relations to arrange Media Interview Skills Training today or call 800.596.8708. 

Flexible Media Training Workshops

On Demand at Your Location

Our media training workshops can be structured as brief one-on-one sessions to help C-level executives practice, small group half-day or full-day sessions, and classroom sessions for up to 200 people. We have trained the full spectrum of spokespersons, from children to CEOs of some of America's most respected organizations.

We break each PR media training workshop into three parts:

  1. The Basics - We cover the fundamentals, including the rules of engagement between spokesperson and journalist, the power of nonverbal communication and the role of citizen journalists in setting the agenda for 21st century storytelling.

  2. Messages - We tap into what spokespersons are passionate about so your ideas are communicated with excitment and authenticity.

  3. Bridging - We provide tips and techniques so your spokespeople can tactfully move from topics they don't want to focus on back to their "happy place" without coming across as evasive.


Contact DPK Public Relations for more information on media training at 800.596.8708 or by completing our PR contact form. We provide customized media training sessions to ensure your spokespersons fully capitalize on every opportunity to deliver your message powerfully -- whether speaking to journalists, regulators, government officials or talking with your customers. 

Media Interview Skills Training Pricing from DPK Public Relations

  • First full-day workshop: $2,825*

  • Back-to-back half-day workshops: $2,825 (total for both)*

  • Each additional day (either full-day or back-to-back half-day): $2,250

We have provided Media Interview Skills Training workshops for organizations including Association of Texas Professional Educators, BASF, Bastiat Capital, Bell Helicopter, Brazos Electric, Camden Builders, Carbo Ceramics, Carlson Wagonlit Travel, The City of Colleyville, City of Houston, Citysearch, Coserv, Dice Holdings, Direct Energy, ERHC Energy Inc., Environmental Defense Fund, Global Prairie, Gulf Coast Waste Disposal Authority, Holocaust Museum Houston, Huntsman, Kennewick Irrigation District, King & Ballow, Lloyd's Register, Lockheed Martin, Mammoet USA and Mammoet Canada, Mantle IP Holdings, Mammoet, NASA - Johnson Space Center, National Breast Cancer Foundation, NOKA Chocolate, Range Resources, Santa Cruz Beach Boardwalk, South American Exploration, Southwest Airlines Pilots Association, The Sunflower Group, Texas A&M University and Travis County Community Supervision and Corrections, among others.

What Media Training Participants Tell Us


“I thoroughly appreciated the media training session, and as painful as it was to look at – the camera recordings. It’s important to recognize and call out your physical ticks and traits as well as understand how you come across to others (vs. how we perceive ouselves coming across to others). The workshop was extremely helpful in identifying key methodologies, tips, and tricks to getting your message across, the mock interviews and video recordings were extremely helpful in objectively identifying response patterns, and areas for improvement and focus.”

David S., Digital Health Company

"The training program DPK Public Relations put together for our people was well-received, insightful and useful. The key take away for folks (most with no experience working with the media) was that preparation and sticking to your key messages are of paramount importance. I highly recommend DPK PR for organizations large and small.”

Joe Harwood, Eugene Water & Electric Board

"I am glad I attended such an awesome training session and it was valuable experience gained. Your expertise and unique training has broadened my skill set when it comes to media interviews and has given me the necessary tools to focus on delivering a powerful message. Everything you taught from using repetitive key words to posture to taking control of the interview will yield success in my future interviews, in my opinion and I can’t thank you enough for sharing your expertise." 

John R., Bell Helicopter

"I do believe your training has become one of the most valuable communication tools I now have in my PR/Communications toolbox! All of the attendees I spoke with were very complimentary, as well."

Jennifer D., Kennewick Irrigation District 

“I know HR has a system for feedback, but I just wanted to let you know that I have had multiple people come find me to comment on how valuable these last sessions were. A couple even said it was the most valuable training they’ve taken. They’re excited to see their on-camera work and practice some more."

Kylie C., NASA Johnson Space Center

"I just wanted to say a huge thank you for what was such a productive and positive day. The team all fed back how great the day was. It was not only insightful but your knowledge around (our industry) and key issues was great to add in and brought the scenarios to life." 

Chloe C., Carlson Wagonlit Travel

Schedule Your PR Media Training Workshop Today!

Contact DPK Public Relations for more information on media training at 800.596.8708 or by completing our PR contact form

*Travel may necessitate additional costs.